DJI, until recently known as Mr. "the one with the drones", is sending two new DJI cameras into the world in 2025 that could concretely shake up the world of action and professional video production. On the one hand, we have the DJI Osmo 360 - a new 360-degree action camera that has just escaped into the online wilds with its 8K resolution. On the other, we have the upcoming DJI Ronin Mirrorless Camera 2025 - a device that promises a mirrorless renaissance with a touch of Hasselblad and stabilization that will make even gimbals ashamed of their existence. The DJI Osmo is certain to arrive in July 2025, but the date for the biggest novelty is not yet known.
In recent weeks, the internet has been bubbling like a pot forgotten on the stove - there are more and more rumors, mysterious posts, "accidentally" leaked photos, and an unusually quiet silence from the DJI-yes. There's that familiar feeling in the air (and on social media): something is definitely brewing. And not just something small, but a concrete technological offensive. From 360-degree views to mirrorless monsters – DJI is clearly cooking something that could concretely shake the thrones currently occupied by GoPro, Insta360 and the big photo giants.
Is this just smoke without fire or a preparation for the worst tech drop since the iPhone? Everything points to the latter.
Something is happening – and not quietly – new DJI cameras are coming
In recent weeks, there has been a strange density of signs in the world of tech enthusiasts and videographers: unexplained social media posts, internal document leaks, product filings with the US FCC, and whispers from well-known tech analysts like Jasper Ellens (DroneXL). Almost no one is speaking out – except for the internet, which is buzzing with speculation. But one thing is clear: DJI is preparing something big.
Not one, but two devices. The first is said to be DJI's first true mirrorless camera (unofficially called DJI Mirolles), and the other a 360-degree video system – probably Eight 360, which is intended to directly challenge the Insta360 X5 and GoPro Max.
Although there are no official confirmation statements yet, the amount of information coming from various sources (TechRadar, Fstoppers, LoyaltyDrones, Imaging Resource) is simply too great for it to be a coincidence or a well-directed PR bluff. It seems that DJI is preparing a technological offensive that could seriously shake up the professional camera and content creation industry.
DJI Mirolles: A mirrorless camera with ambition and unmatched stabilization
DJI has been no longer just synonymous with drones for some time now. With products like the Ronin 4D, Osmo Pocket, and RS series stabilizers, it has proven itself as a serious player in the world of videography. But entering the category mirrorless cameras means a new level. Entering a field where Sony, Canon and Nikon have written the rules of the game for years.
According to reliable sources (e.g. DroneXL, LoyaltyDrones, TechRadar), DJI is reportedly preparing full-frame mirrorless camera, which combines a top-notch sensor, exceptional 4D stabilization, and modular design. The camera is also said to be the result of a collaboration with Hasselblad – a prestigious Swedish camera manufacturer that DJI acquired in 2017. This would mean that for the first time, DJI would combine Hasselblad’s optical precision and color science with its own software and hardware integration.
In addition, there is talk of a completely redesigned user interface that would be minimalist and logical - something that the Japanese giants have clearly not yet fully mastered. As for video capabilities, it is expected at least 4K recording at 120 frames per second, with the potential for higher resolutions (perhaps 6K or even 8K). Connectivity will also be at the forefront - wireless transmission, cloud storage options and even hints at integration with AI tools, with potential partnerships with players like Huawei mentioned.
A big question remains about the mount. If DJI will use L-Mount, as used by Leica, Panasonic, and Sigma, will be a big plus, as the camera will be compatible with the full range of existing lenses upon release. However, if DJI introduces its own system, it will first have to build its own set of lenses, or at least offer an adapter.
Price? There is talk of 2,500–3,500 euros for the case, which would put it directly opposite models such as the Sony A7S III, Canon EOS R5 and Nikon Z8. Given DJI's vertical integration - they develop most of the components themselves - there is a chance that they will offer a competitive price-performance ratio that will be painful for the competition. Certainly the main one in the duo - New DJI cameras.
DJI Osmo 360 (or “Sono 360”): Finally a serious 360° competitor to Insta360 and GoPro?
In addition to the mirrorless camera, DJI is also preparing its first 360-degree action camera, about which the first photos and information are already circulating in documents at the FCC and on the X platform. The device is said to be called Eight 360 (sometimes referred to as the “Sono 360”) and would feature two ultra-wide-angle lenses mounted on either side of a compact, rugged body. The design is reminiscent of the GoPro Max or the Kandao Qoocam – not the elongated models like the Insta360 X5.
The specifications indicate that the device is supposed to record in 8K 360° resolution at 30 fps, with support for at least 5.7K recording as a basis. Internal touch screen, battery capacity 1950mAh, a rubberized waterproof casing and connection to DJI's Mimo app suggest that this is a device that aims to be self-sufficient - without the need for a phone or additional external displays.
👉I think DJI has a different strategy. After all, we're waiting for it – the Osmo 360😜#osmo360 pic.twitter.com/sNOyoM7P6f
— Igor Bogdanov (@Quadro_News) June 26, 2025
Here too, concrete documents have surfaced. The FCC filing (via Fstoppers and TechRadar) reveals the internal layout of the components, which means the product is already in a very advanced stage of development. Experts (e.g. Imaging Resource) are expecting the outcome July 15, 2025, along with two smaller products: the Osmo Nano and the Mic 3.
The price should be around €400–600, which corresponds to the current position of the Insta360 X5 (around €550) and the GoPro Max (around €500 at launch).
DJI enters the camera war – the industry is preparing
DJI is not content with just a niche presence with these two products. Analysts (Jasper Ellens, LoyaltyDrones, TechRadar) warn that this is a planned expansion from the world of drones into the heart of content creation – which includes both gimbal cameramen and professionals on set.
Traditional players like Canon, Sony, and Nikon will have to respond. Sony may launch the FX3 II or A7S IV this year; Canon is preparing the R6 III, and Nikon is building on a new partnership with RED, which is expected to produce the Nikon Zr video-focused camera. All of this suggests that DJI's arrival in the mirrorless segment is not overlooked – on the contrary, it has strongly influenced the strategies of established brands.
In the 360-degree camera space, DJI's biggest challenge will be Insta360, which already dominates the market with the X5 and its predecessors. But DJI has what Insta doesn't have: strong ecosystem, global distribution and reputation for reliabilityIf the Osmo 360 does offer 8K, stabilization, a good mobile app, and a competitive price, it could quickly become a favorite of new users – especially those who already use DJI drones or Osmo Action cameras.
Expert View: Will DJI be ranked among the Big Four in a year?
If DJI manages to deliver on what the rumors promise, in a year we will probably be talking about the new "big four": Sony, Canon, Nikon... and DJI.
As a technology company, DJI has a unique advantage: it can combine hardware with a user experience on the level of modern mobile devices. Their devices are not only technical beasts, but also beautiful, intuitive and efficientAnd that's something younger creators appreciate more than another 1/3 stop of better dynamic range.
But the road ahead won't be easy. DJI will need to build a service network, ensure long-term reliability, and develop a proprietary or open lens system that will satisfy demanding users. If they achieve this, we may end up buying cameras as DJI kits - with a modular selection of lenses, stabilizers, and AI features that are assembled right in the camera.
Conclusion: New DJI cameras? A camera that doesn't fly – but you can fly with it
One of the most exciting moments in modern photo-video history awaits us in 2025. DJI, the pioneer of the sky, is now firmly on the ground – and the competition is already nervous.
If the Osmo 360 and Mirolles camera come to fruition as the leaks suggest, it will be a tectonic shift in the content creation market. And creators will be the ones who will benefit the most – better tools, more options, and freedom that has often come at a (too) high cost.
