According to some data, as many as three out of five people wear the wrong shoe size – the reason for this lies in the mistaken belief that it is necessary to choose a comfortable pair of shoes only on the basis of the length and width of the sole. Nike Fit comes to the rescue.
Nike Fit is a revolutionary solution that combines a combination of computer vision, data science, machine learning, artificial intelligence and recommendation algorithms. Sounds super complicated, doesn't it? All of this is necessary for it to be measured the entire surface of the foot, and in this way you can find out which Nike shoe size is right for you.
Surely you have already found yourself in a dilemma during online shopping, which shoe size to choose? After you decide on any size, it will be waiting for you in the Nike online store opportunity to test the Nike Fit feature – this will be done in just a few seconds with the help of your smartphone's camera scanned your foot, where she will focus on 13 key points. You will then be able to save the scan to your profile NikePlus and used it in the future so on online like in physical stores.
The feature will be especially useful for parents, who will be to their children, who to them constantly growing feet, thus choosing the appropriate shoe size. If you want to find shoes for your friend or family member, go to the app log in as a guest and scan his foot as well.
When you scan your foot, Nike will offer you the size of a particular shoe, which is most suitable for you. It must be taken into account that choosing the same size for different types of footwear is certainly not a smart idea. They have to wear running shoes to fit the foot as closely as possible, while sneakers are supposed to offer a bit more space for the sake of everyday use.
Nike Fit undoubtedly presents itself as a unique solution that will appeal to many saved a lot of trouble and time – as Nike will receive information that it can use at custom shoe design for consumers.
More information:
news.nike.com
