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Ola Electric Roadster: A Price Revolution on Two Wheels or Another Giant Marketing Hoax?

Three versions for three types of optimists: Can the electric future really come so cheap?

Photo: Ola

In a world where every electric innovation is accepted as a miracle, Ola Electric is vying for its piece of the cake with its new Roadster – a motorcycle that is supposed to be exceptional in every way, but at the same time accessible to just about anyone. Yes, you heard that right – a superbike for a price that can be compared to the monthly rent of a studio apartment. Is this even possible? Let's take a closer look.

Over the past few years, Indian company Ola Electric has grown from a local startup to one of the most important players in the global electric vehicle (EV) market. Their electric scooters literally flooded the Indian roads, and now the company is venturing into the world of electric motorcycles with the Roadster model, which is said to represent a revolution in this segment. But as we all know, behind every revolution lies the question: is it really as good as it seems, or is it just another marketing campaign trying to convince the world that it's possible to get a superbike for pennies?

Founded by Bhavish Aggarwal, Ola Electric wanted to be a pioneer in sustainable mobility from the beginning. The company already set high standards when launching its first electric scooter, both in terms of technology and affordability. Their strategy is simple, but at the same time extremely ambitious: to offer high-tech vehicles at a price that every average consumer can afford. And that's exactly what they now promise with the Roadster - a motorcycle that comes in three variants and is said to be affordable for every pocket.

Roadster X: From the studio straight to the road

Let's start with the cheapest option - the Roadster X, which boasts a price tag of around 850 euros. This little electric warrior might seem like one small step for a human, but it's a giant leap for electric motorcycles. With a top speed of 124 km/h and a range of up to 200 kilometers, the Roadster X is enough for those who want to skip city streets in style, but without too much speed. But let's be honest - this is just a warm-up.

Photo: Ola

Standard Roadster: Take it to the next level

Next in line is the standard Roadster, which is a step up in performance and, of course, in price, which is around 1,200 euros. We are already talking about something serious here - a range of 600 kilometers with a maximum speed of 126 km/h. While this is a figure that most users will rarely take advantage of, it's impressive to see such specs in this price range.

Roadster Pro: Do you really need something that goes that fast?

And then we get to Roadster Pro, which represents the highlight of Ola's offer. For about 2,350 euros, you get a motor that will take you up to 194 km/h and give you a range of 579 kilometers. This is a true monster on two wheels, aimed at those who will settle for nothing less than a full electric experience. But seriously, who needs a motorcycle that goes that fast? Probably only those who want to reach the destination before others or prove themselves on the road.

Future or not?

With the Roadster, Ola Electric is entering new territory and setting high expectations in the process. While the numbers look impressive, the real question is how this motorcycle will stand the test of time and real world use. Will the true cost of the technology outweigh all the benefits, or will the Roadster let us down when we least need it? We will have to wait a little longer for the answer.

Ola Electric may herald a new electric era, but let's be careful. In the past, we have seen many promises that turned out to be empty. Maybe this time it will be different, but as always in the world of motoring - time will tell.

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