Despite the fact that sportsmanship and healthy competition are at the fore at the Olympic Games, the promotion of the country, which sportsmen and women take care of with their results, should not be neglected. Willingly or unwittingly, they also draw attention to themselves through the appearance of the official national team uniforms that Olympians and Paralympians wear at the opening and closing ceremonies of the Olympic Games, during the competitive part of the Games and in their free time in the Olympic Village.
The wardrobe of the big national teams is usually taken care of by big, well-known fashion names who conclude multi-year contracts with the national Olympic committees. As a rule, they serve coordinated, sophisticated clothes, but almost always at the Olympic Games there are also fashion slips that overshadow the surroundings with their image.
Bold: Between royal blue and snake prints
The Swedish Olympic and Paralympic national team is extremely proud that in Sochi they will be able to wear uniforms signed by the Swedish fashion giant H & M, who dressed the uniforms in fashionable, daring tones, for which he found inspiration in modern Swedish and Scandinavian design. To the colors of the Swedish flag, royal blue and bright yellow, they added shades of gray and a yellow snake print, which creates the meaning of a real fashion creation. The interweaving of modern sports materials that offer maximum comfort is reflected in the collection made of different layers, such as fleeces, extremely light jackets made of modern materials that breathe, there are also wool, fleece, nylon, waterproof polyester... Thanks for the amazing collection goes also Swedish Olympic team, which is H & M with her ideas and useful tips she guided her on a creative path. If the Swedes express the Scandinavian, free-spirited spirit with their wardrobe, then the French cannot be missed for their elegance, sophistication and chic style. René Lacoste, tennis player and Olympic bronze medalist, once said: "Without style, playing and winning are not enough." This year's the French Olympic team will definitely be equipped with a sports luxury uniform with the stamp of the fashion house Lacoste, which will also cater to the athletes of the 2016 Summer Olympics in Rio de Janeiro. The collection for Sochi includes formal wear for the ceremony, an official uniform and two styles for leisure: simple French elegance in the colors of the flag with touches of refined design and exceptionally tailored clothing in white, blue and red colors, to which gray and sand shades are masterfully added, which raise sophistication to higher fashion frequencies.
From good to worst
Classic red, white and blue will be the main accents on the uniforms the US Olympic team, which will be worn by the famous luxury American fashion house Ralph Lauren. American restrained, classic style with accessories of knitted caps and sweaters with winter motifs is cute, homely, comfortable and stylishly perfect. For the closing ceremony, the athletes will wear a navy blue coat, under it knitted sweaters with a Nordic pattern and cream-colored slim-fit trousers. It also stands alongside the Swedes, the French and the Americans after a sound fashion collaboration Giorgio Armani with a collection for Italian athletes, but in this company they are extremely lukewarm, unrefined, lost, even boring. They will be dressed in line Armani EA7 with the logo of the Olympic circuits and the Italian National Olympic Committee on the chest. Clothing is available for free sale, including jackets and T-shirts with the first verse of the Italian national anthem embroidered in gold, as well as clothes in blue, white and red. If, according to the photos seen so far, the Italians get lost among the more imaginative and stylistically bold collections, the members of the official Games team and volunteers who will help day and night to ensure that everything in Sochi runs as smoothly and as planned will undoubtedly stand out. Unfortunately, their uniforms are the biggest fashion faux pas of these Olympic Games, as they are a real mess of colors, patterns and cuts. Loose, wide models involuntarily take us to the 80s of the last century and remind us of the worst that the fashion legacy of that period has left us.
