For all you MoonSwatch fans out there, April has brought a new treat – the Mission to the Pink Moonphase. With pink from head to toe (or moon to pusher) and details that glow under UV light, this might be the most fun (and least serious) watch of 2025. Let’s find out why this watch is so much more than just an Instagram prop.
If someone said in 2022 that the most desirable Omega one that is made of a plastic-like material, has a quartz mechanism, and is pink in color, would probably invite him on a longer walk through reality. But here we are – the year 2025 and 31. MoonSwatch, named Mission to the Pink Moonphase, it is a fact.
Is this the most kitschy watch ever? MoonSwatch aborted so far? Possibly. Is it also one of the most interesting? No doubt. And with a price tag of $310 (which is about the same as an Omega strap), the new pink queen is sure to disappear from shelves faster than Pink Floyd in the background of a commercial.
Mission to the Pink Moonphase is a pink invasion: From the case to the hands – everything in the color of a butterfly
First of all, let’s be clear: this is not a subtle, pastel, spring pink. No. This is PINK with a capital letter. The Swatch BioCeramic case measures a standard 42 mm and is completely encased in bright pink. The same goes for the Velcro fabric strap, which is reminiscent of children’s sports watches from the 90s – only now in the context of haute horology.
The dial didn't escape the color therapy either: hands, subdials, hour markers, everything is bathed in pink. But the best part? The moonphase display with pink moons that glow under UV light along with the inscription "PINK MOON".
Pink Heart Rate: Yes, this watch measures your emotions
There's no classic tachymeter on the moon's rim (sorry, bezel) this time, but something more poetic – a pulsation scale. This means that by pressing the pink-marked top pusher, you can actually measure your heart rate (and probably your excitement at looking at the watch). Is it useful? Maybe. Is it cool? Absolutely. This is Mission to the Pink Moonphase.
BioCeramic: The material of the future or just a plastic trick?
BioCeramic is Swatch's answer to the desire for something different. It's not quite ceramic, it's not quite plastic – it's somewhere in between. What makes it possible is that Swatch can literally "paint" the watch, not just coat it, which isn't exactly possible with classic metal cases. And while it's not high-end in terms of materials, it is high-impact in terms of visual effect.
Technical corner (because we have to give something to the watch purists too): Mission to the Pink Moonphase
- Case diameter: 42 mm
- Lug-to-lug: 47.3mm
- Thickness: 13.75mm
- Material: BioCeramic
- Water resistance: 30 m (read: wash your hands, but don't swim)
- Mechanism: Quartz (accuracy with less emotion)
- Belt: Pink Velcro
- Features: Moonphase display, UV reactivity, pulsation scale
- Price: $310
- Available: April 1st, selected Swatch stores – limited time, not limited quantity
Collector's item or fashion fad?
The MoonSwatch line has been on the border between seriousness and irony since the beginning. A watch that imitates one of Omega's most iconic models, but with the soul of Swatch - playful, accessible and intended for the masses. Mission to the Pink Moonphase is no different. In fact, it might even be the most unique MoonSwatch yet. Pink, with UV surprises, a moon and a heart? This is a watch that doesn't need a serious explanatory essay. Just wear it and enjoy the comments.
Conclusion: It's not for everyone – that's exactly why it's so good
If you're looking for a watch that will go under your jacket sleeve without question, this isn't it. But if you want a watch that will spark debate, stares, and maybe even a few "did you really buy that?" questions - then this is it. Mission to the Pink Moonphase The right choice. It's pure horological pop art. Limited time, unlimited fun. April has officially turned pink.
