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In the last two years, we have experienced a lot of changes in all areas of our lives, and fashion was no exception. Instead of business and elegant clothes, we started reaching for tracksuits, leggings, sweaters and other clothes that fall into the loungewear category. And although normal life is slowly returning, the desire for comfortable, yet fashionable and beautiful clothes remains. And this is proven by the new H&M fashion collection, which is finally here.
Social networks have become our everyday life, something we cannot do without. Immediately after waking up, many people check what's new online and in the world, who posted what, some go to check new posts several times during the day and how far the obsession with them goes, the data shows that many enter social networks even while watching a movie, during eating, on the toilet, no yes, no.

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From 2004 we research urban trends and inform our community of followers daily about the latest in lifestyle, travel, style and products that inspire with passion. From 2023, we offer content in major global languages.