Already every second Slovenian consumer recognizes the red Product of the Year seal, which marks the most innovative consumer products that have not been on the shelves of Slovenian stores for more than 18 months.
They were recognized as the most innovative exclusively by Slovenian consumers, who expressed their satisfaction with their use in an independent and transparent survey by the Nielsen company. Nielsen's latest research on the recognition of the Product of the Year seal among Slovenians also showed that more than half of those who recognize the seal would decide to buy products marked with it. Three out of ten respondents (510 consumers from all over Slovenia participated in the survey in a representative sample) have already bought a product marked with the Product of the Year seal. Half of them bought the product because they usually buy it, while the other half answered that they bought the product with the seal out of curiosity, because they had already seen the seal on TV or in a store and therefore wanted to try the product marked in this way.
As many as 55 percent of respondents who are aware of the Product of the Year seal, and 43 percent of those who are not, expressed their intention to purchase a product with this seal. "The high level of awareness of the seal in this short time, since the concept came to life with us, is a great reward for our efforts and an obligation to continue with the planned work. It is also an incentive for manufacturers to put their innovations before consumers, and at the same time a message that the Slovenian consumer deserves the best." he says Gregor Gorenc, Director of the company Product of the year. The Product of the Year seal is also valuable buying advice from Slovenian buyers to other consumers.
More information at:
www.produktleta.si
You can also propose the product of the year yourself at the address info@produktleta.si and compete for attractive prizes.
