People had to draw the 10 most famous logos from memory and some of them laughed City Magazine

Brands invest huge amounts of money in marketing activities. Their logos attack us from all sides, so it is not unusual that they have already become well entrenched in our subconscious.

Company Signs.com conducted an interesting experiment Branded in Memory, at which it is 156 Americans, old among 20 and 70 year, please yes from memory draw as accurately as possible 10 world famous logos.

The results reveal that they were imprinted in the memory of individuals various examples of logos. Consumers remembered the Ikea logo the best, while the Starbucks logo came in last.

Despite the many differences, it can be seen that most of the participants guessed at least roughly color, proving that an attractive color combination is an extremely important part of a successful logo. Psychologist Karen Haller adding that humans first establish an emotional connection with colors. Only then do we pay attention to the shape, the logo as a whole and the auxiliary text.

City of cyclists (and Slovenian Instagram women too)

You are probably already interested in what kind of drawings were created during the experiment. We believe that you will have a good laugh when you look at them.