For the promotion of its Pepsi Max drink, Pepsi decided to shoot an interesting and at the same time educational spot, which it called "Chain Reaction". It's a fireworks display of 1,840 ping-pong balls launched into the air by 1,650 mixers, filmed together with Pepsi by the HarrimanSteel filmmaking team from London.
Pingpong ball fireworks would definitely be more like an animal for the New Year, but many people would rather sip on New Year's Eve Pepsi Max, when he looks back like this and remembers the terrible January 1 hangover. But when the cat is not at home, muscles dancing, on which the team placed feather-light balls (in the colors of Pepsi) instead of pieces of cheese.
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Besides promotions the spot also has added value, as it is chain reaction, which is triggered by a single mouse or ball, useful in physics lessons as a demonstration of what is happening in nuclear reactor.
How did they record:
More about the manufacturer:
www.pepsi.si
