After the first three quarters of 2025, Porsche has seen its operating profit fall by 99 percent – from €4.03 billion in 2024 to just €40 million. Yes, you read that right: ninety-nine percent. In the automotive world, it’s like a 911 Carrera suddenly losing power on the track – both spectacular and painful.
Porsches The results reflect the reality that has shaken the entire automotive industry in recent years – cooling the electric vehicle marketAfter the euphoria of the first years comes a phase of sober mathematics: customers still love performance, but the electric future costs more than it delivers.
Outgoing CEO Oliver Blume admitted in the summer that the company was “going through a challenging period.” Deliveries fell by six percent, which means 13,000 vehicles less than the year before, while revenues decreased by 1.7 billion eurosAs a result, Porsche plans to gradually phase out the reduction of the number of employees by up to 1,900 jobs.
“It hurts us now that we won’t be here later”
Despite the alarming numbers, Porsche remains calm – at least on the outside. CFO Dr. Jochen Breckner said when presenting the results that “the results reflect the impact of the strategic transformation”, adding that they “are consciously accepting temporarily weaker numbers in order to strengthen resilience and profitability in the long term”.
Translated into more human language: it hurts us now that we won't be there later.
Not everything is as bleak as Excel makes it seem
Even though the red minus numbers are flashing on the financial screens, Porsche is still keeping its head above water. Cash flow he jumped on 1.3 billion euros, and the brand recorded record sales results in the US and emerging markets.
Also sales of electrified models (hybrids and full EVs) has grown by 56 percent, which suggests that their future – albeit temporarily with a slight brake – still has strong electrical potential.
A new captain enters – and with him a new era
As of January 1, 2026, Porsche will take over Michael Leiters, former technical director of Ferrari and CEO of McLaren. He is considered in the automotive world to be an engineering perfectionist with a rare combination of vision and discipline.
His challenge? Rekindle the spark a brand that temporarily lost some of its glamour between issues.
Upon its arrival, Porsche will also introduce one of its most anticipated models in recent years – Porsche 911 Turbo S Hybrid (2026)The first electrified 911 will symbolically open a new chapter in the brand's history: sporty, powerful, but with an eye on a future where silence can be as eloquent as the roar of the engine.
Porsche's future: between survival and rebirth
While 2025 wasn't exactly a record-breaking year for Porsche, the brand remains synonymous with automotive prestige. At a time when Tesla and China's BYD are vying for dominance in the EV market, Porsche will have to prove that luxury isn't just about price – it's also about feeling.
With its long-standing heritage, loyal following and technical excellence, the German giant has every chance of emerging from the crisis gracefully, as only it can. After all – If anyone knows how to get out of a corner with a smile, it's a Porsche.
