The Winter Olympics aren’t just a showcase of sporting achievement and medal contention; they’re also a global catwalk, where countries compete for aesthetic supremacy. And when it comes to Milano Cortina 2026, the stakes are even higher – after all, we’re talking about the fashion capital of the world. Ralph Lauren, the uncrowned king of American style, has taken the reins once again, revealing what America’s best athletes will look like when they march under the stars and stripes. Get ready for a style lesson that doesn’t involve any sweat.
If you were expecting a revolution or futuristic jumpsuits reminiscent of science fiction movies, you were wrong. Ralph Lauren remains true to his DNAWe're talking about that classic, rich aesthetic we associate with weekends in the Hamptons or skiing in AspenThe American fashion house has been dressing Team USA for the Olympic and Paralympic Games for decades, and for 2026 they've decided to bring Americana vibes straight to the heart of Italy.
The collection remains true to “sports chic”: knitwear Fair Isleyes, navy coats and of course the holy trinity of colors – red, white and blue. But this time it's all wrapped up in a sophistication that goes perfectly with Italian espresso and the snow-capped peaks of the Dolomites. Ralph Lauren he knows you can't look bad in Italy, so he set the bar high.
Opening Ceremony: Quiet Luxury on Ice
For the opening ceremony, the moment when all eyes are on the parade of nations, Ralph Lauren has taken a subtle approach. Forget the flashy neon colors often seen on other national teams. Team USA will march into Milan in neutral tones, which are the definition of “Quiet Luxury”.
The centerpiece is a gorgeous ivory duffle coat, accessorized with matching pants. Underneath the coat is a knitted pullover with an embroidered American flag—a detail that’s both patriotic and incredibly stylish. The coat is also adorned with an oversized Ralph Lauren logo (because logomania never really dies) and the Team USA badge. The overall look feels clean, fresh, and ready to fight for gold, with that nonchalant elegance that says, “We’re here to win, but we’re going to look flawless doing it.”
Closing Ceremony: Ready for Après-Ski
If the opening ceremony is intended for seriousness and anticipation, the closing ceremony is a time for relaxation. And Ralph Lauren knows exactly that. The look for the closing of the games is more relaxed, youthful, and reflects the energy of the athletes who have just endured the toughest weeks of their lives.
The highlight is a two-way zip-up puffer jacket that boasts “USA” and “2026.” This is a piece you’ll want to wear all winter long, even if your only sport is running to the taxi. The puffer jacket is paired with white cargo pants—yes, the pockets are back and more useful than ever—and the must-have Fair Isle knit beanies. The whole look screams “job well done” and is perfect for celebrating your medals (or drowning your sorrows) at the best party in the Olympic Village.
You too can be part of the team (without training)
The best part about this news? You don't have to be a top athlete who wakes up at 4 a.m. and spends hours in the gym to wear these pieces. In addition to the official uniforms, Ralph Lauren has also introduced a lifestyle collection for fans.
This is your chance to adopt the look from the Olympic Village without actually having to step on skis. The star of the collection is a sheepskin jacket with embroidered Team USA graphics that's so pretty, you could probably wear it too Anna Wintour, if you were a snowboarder. There are also cable knit sets and cozy down jackets that are perfect for winter leisure, whether it's in Cortina or in Kranjska Gora.
The collection is already available on the website Ralph Lauren and at select retailers. While we wait for 2026, we can at least look like we're part of the team. And let's be honest, in the world of fashion, sometimes impressions are more important than the result itself.
