TAG Heuer, in collaboration with fashion brand Kith, is relaunching its legendary Formula 1 watch from 1986. With ten different models that combine vintage charm and modern technology, this collection represents a unique symbiosis between tradition and trend.
In 1986, the world met the first watch TAG Heuer Formula 1, which has become a symbol of innovation and sportsmanship. This year, more than three decades later, TAG Heuer, in collaboration with the iconic New York fashion house Kith, under the direction of Ronni Fiego, is reviving this cult watch. Get ready to travel through time with a modern twist.
History meets modernity
The original Formula 1 watch was known for its vibrant use of color and unconventional materials, which set the stage for its enduring popularity. Teaming up with fashion mogul Ronnie Fieg, founder of Kith, brought a fresh approach to relaunching this icon. The new TAG Heuer x Kith Formula 1 collection preserves the original designs with modern enhancements such as sapphire crystal and improved strap materials.
Ten unique versions
The collection includes ten different models that reflect a rich palette of color combinations, each of which has its own character. A special feature of this series is the adaptation of the TAG Heuer logo, which now also includes the Kith brand, with “KITH/HEUER” on the dial next to Kith's “Just Us” motto.
Exclusivity and accessibility
Seven models with rubber straps are exclusively available at Kith and pay tribute to the brand's flagship stores, while two models with metal bracelets are limited to 350 pieces. TAG Heuer adds two unique models limited to 850 pieces. For collectors, there is also a special box containing the entire collection of ten watches, which is limited to just 75 sets.
Global release and special occasions
Sales will begin on May 3 in Miami, which coincides with the race Formula 1 in South Florida. A global release follows on May 6, accessible via the website Kith.com only through the draw on the Kith app.
Conclusion
The merger of two strong brands in TAG Heuer x Kith Formula 1 it's more than just waking up the clock; is a tribute to heritage, innovation and a shared appreciation of history. This collection is intended not only for watch lovers, but for anyone who appreciates the culture and history woven into everyday objects. With the new TAG Heuer Formula 1 watches, tradition meets the moment, classic meets modern, and every timer
