Rihanna and Cara Delevingne have joined forces for Puma's new women's campaign - Do You - in which the versatile and multitalented stars play different roles. This time, Rihanna found herself behind the camera, namely in the role of creative director of the Puma brand, and Cara Delevingne posed in new sportswear from the Fenty Puma by Rihanna collection, which the popular singer debuted at last year's New York Fashion Week. She presented the new collection at Paris Fashion Week.
Rihanna and Cara Delevingne joined forces for Puma's campaign To You. It was Rihanna this time in the role of creative director Cougars, Cara muses.
The two stars are actually very similar. Characteristic and stylish. No wonder, then, that they are in a private life good friends and that Rihanna Cara did not have to be convinced for a long time to briefly stop her modeling or. fashion retirement and poses for it in sexy pieces from the new sportswear collection Fenty Puma by Rihanna, which the latter brought to show right at Paris Fashion Week.
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At the same time, Delevingne, like Rihanna, became ambassador of a famous sports brand, which, among other things, even the fastest Earthling swears by Usain Bolt. The Do You campaign otherwise encourages and motivates women towards authenticity, self-confidence and individuality, all of which are personified both by one and the other.
The Do You campaign for the Fenty Puma by Rihanna sportswear collection:
More information:
us.puma.com
