Iconic Rihanna, as described by the brand's creative director Olivier Rousteing, has become the new face of Balmain's spring/summer 2014 collection.
The advertising campaign for the French fashion brand was shot by two photographers in New York Inez van Lamsweerde and Vinoodh Matadini, and Rihanna's 90s-inspired look was created by her own personal stylist Mel Ottenberg. The super star has already enchanted with this year's River Island and last year's Armani Jeans collection.
