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Rihanna is the new face of the French brand Balmain

Iconic Rihanna, as described by the brand's creative director Olivier Rousteing, has become the new face of Balmain's spring/summer 2014 collection.

The advertising campaign for the French fashion brand was shot by two photographers in New York Inez van Lamsweerde and Vinoodh Matadini, and Rihanna's 90s-inspired look was created by her own personal stylist Mel Ottenberg. The super star has already enchanted with this year's River Island and last year's Armani Jeans collection.

Rihanna for the French fashion brand.
Rihanna for the French fashion brand.
She has collaborated with Armani Jeans in the past.
She has collaborated with Armani Jeans in the past.

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