Seiko and Datsun made history in 1971 by winning the brutal East African Safari Rally. Together, they have now revived this shared heritage with three limited edition Speedtimer watches – three different price points, all equally appreciative of the sporty and nostalgic soul.
When two Japanese icons from 1969 – Seiko Speedtimer and the Datsun 240Z – meet again, this is not just a marketing ploy, but a true story of breakthrough and perseverance. Seiko, the pioneer of precision timekeeping, and Datsun, the car that redefined sports driving, now collaborate once again to create a trilogy that celebrates their coexistence. That is – Speedtimer x Datsun 240Z.
Collection highlight: Speedtimer x Datsun 240Z
SPB517 – time‑date model: compact, sporty elegant stylish
Extremely wearable model with a diameter 39.5mm and a height of 12 mm, equipped with an automatic calibrated 6R55 mechanism with a 72-hour power reserve and sporty inner countdown ring (countdown bezel). The black dial features the classic blue and red Datsun logo from the 1970s, appropriately styled in the style of a car dial. Limited to 2,500 pieces, price: approximately €1,250 (or $1,150). A staple of the Speedtimer x Datsun 240Z collection
SRQ057 – a true mechanical chronograph: unique, black and uncompromising
Flat 42mm × 14.6mm Matte black coated housing hides the mechanism 8R48 with vertical assembly and column-wheel construction. An outer tachymeter ring is now a first in the modern Speedtimer series. The dial is simple, subdued black with red chronograph hands and a blue seconds hand, beating under the vintage “Datsun” inscription. Limited to only 500 copies, price: approximately 3,200 USD (~3,500 €)
SSC957 – solar power in a sporty package
Mid-range model: 41.4mm × 13mm, drive from solar caliber V192, which provides up to 6 months of autonomy. Chronograph with 60-minute counter and 24-hour seconds and even day indicator. Unique two-tone steel strap with central black links and back illustration of the 240Z rally car. Limited to 4,000 pieces, price: around €1,050 (~$1,000)
Why these watches work – if we haven't convinced you yet – Speedtimer x Datsun 240Z
Automotive design in fine detail
The color scheme (black, red, blue) and font are taken directly from the dashboard of the Datsun 240Z. The lettering, logos (classic block, Datsun cursive, retro emblem) and even the leather straps from LWG-certified ends represent a concern for durability and originality.
Mechanics and technology with soul
The SPB517 offers simple compactness and usability; the SRQ057 is a technical masterpiece for collectors; and the SSC957 brings simple everyday comfort without compromising on the automotive theme. Vertical assembly and column wheel at 8R48, MEMS technology for stability—a chronometer for drivers and racing watches.
Accessibility
All models will be officially available from September 2025 at Seiko boutiques and selected retailers worldwide. Subscriptions are already being collected in Europe.
Quick model overview: Speedtimer x Datsun 240Z
| Model | Price (≈ €) | Main highlights |
|---|---|---|
| SPB517 | ≈ 1,250 | Countdown bezel, vintage Datsun logo |
| SRQ057 | ≈ 3,200–3,500 | External tachymeter, black‑coated housing |
| SSC957 | ≈ 1,050 | Solar, 6-month autonomy, illustration 240Z |
Idea: It's not just a watch, it's a racing photo of time
Seiko didn't just create a collection of watches with the Datsun logo - they created a timing device for the racing spirit of 1971. These watches are not just memories: they are proof that history and modern innovation can tick perfectly in rhythm. That's why these watches work - whatever your passion: whether it's for mechanics, motoring or simply reviving good style.
If you are interested, I can also prepare a proposal of high-quality photos or technical forms for download - so that the translation with Google Translate remains crystal clear in any language.
