What do you get when you combine Swedish football legend Zlatan Ibrahimović and one of the world's most popular sports brands? A collection that pushes boundaries. Literally. H&M Move has joined forces with Zlatan to create a sportswear line, Selected by Zlatan, that will impress you with both aesthetics and functionality. It's not just fashion - it's a philosophy of movement.
If you know Zlatan Ibrahimović – and who doesn't? – you know that he is distinguished by his extraordinary self-confidence and indomitable character. Therefore, it is not surprising that he H&M Move decided to collaborate with this charismatic athlete. Zlatan actively participated in the design of the collection – Selected by Zlatan, because, as he says, he does not accept mediocrity.
The collection is inspired by the Roman Empire. Don’t worry, you won’t look like a gladiator in it, but the bold marble patterns and imperial aesthetic say, “I came to conquer.” Zlatan’s standards are high, as is clear from his statement: “I want strong, clean pieces that speak for themselves. I don’t settle for anything less, and I’m very happy with what we’ve created.”
Selected by Zlatan: When design meets premium materials
The Selected by Zlatan collection is not only visually appealing, but also technically perfect. The materials are carefully selected, and H&M's DryMove™ technology ensures that you feel fresh during your workout, without excessive sweating. Mesh details allow for additional ventilation, which will be especially welcome during intensive training or in the summer outdoors.
The seamless training tops with a subtle marble look and reflective silver graphics are a particular highlight, providing extra safety during evening runs or urban workouts. The double-layer stretch pants also provide even more dynamics, which you will want to wear outside the gym.
Selected by Zlatan: A color palette with a strong character
The colors of Selected by Zlatan are strong yet sophisticated. Deep ocean blue, stone grey and calm marble white create a sense of confidence and elegance. Zlatan is known for his style, so it's no wonder that the Selected by Zlatan collection is so sophisticated - each piece tells a story of strength and confidence.
Accessories that make a difference
To complete the collection, the designers have complemented it with accessories such as marbled caps, sports socks and elegant black shaker bottles with a discreet logo. And let's not forget the kids: Zlatan's collection will also delight young athletes. The pieces are available in unisex versions, so everyone can find their own style, whether it's for training or a casual get-together with friends.
When and where can you get it?
The Selected by Zlatan collection will be available from July 10, 2025, exclusively in selected H&M Move stores and online. So if you want to train like Zlatan, dress like Zlatan – and take control of your movement in style.
For anyone thinking about whether you need new sports kit: Ask yourself, do you want to train like a champion? If the answer is yes, then Selected by Zlatan is the right choice. For everyone else – maybe another time, when you're ready for something more.