The Simone Rocha x H&M collection will include Simone Rocha's iconic womenswear as well as menswear and childrenswear, marking the first time Simone Rocha will offer a wardrobe for the whole family. It will be on sale from March 11.
Continuing the long-standing tradition of recognized design cooperation, H&M is excited to announce a new collaboration with London-based fashion designer with Irish roots, Simone Rocha. Collection Simone Rocha x H&M, like all her work, celebrates her personal cross-ethnic heritage and the myriad of inspirations that have defined the growth of her brand, from the traditions and crafts of Hong Kong to the great names of art history.
An entire wardrobe was created for each family member Simone Rocha x H&M, consisting of clothing for special occasions including tulle dresses and tailored piecesi; besides knitwear, shirts, outerwearl, such as trench coats, and T-shirts will also be available fashion accessories, which also include Simone Rocha's famous sparkling jewelry and pearl shoes.
The Simone Rocha x H&M collection takes into account the many silhouettes, construction methods, embellishments and influences that have defined the fashion designer's world. It offers reimagined signature pieces of the brand and pays homage to key collections that have defined the story of the Simone Rocha brand. We see glimpses of Tudor courtiers, wild plants, portraits and photographs, dolls and toys. The collection consists of tartan, pearls, floral prints, pink and red shades, and everything is made to order in the brand's fashion house and especially for this collaboration. In designing this collection, Simone spent a lot of time thinking about her brand's archive, combining her past collections and carefully transforming popular pieces into dynamic new pieces that are meant for today.
With the collection to be made available online 11 March 2021, Simone Rocha also celebrates a decade of existence for the Simone Rocha brand, which is a huge achievement for the independent London brand. The Simone Rocha brand is valued for the strength of his vision and consistency, which extends through each new piece of clothing, allowing the brand's users to mix and match pieces between individual seasons.
