The entire Simone Rocha x H&M collection is presented for the first time. The pieces from the collection bring together the inspirations and emotions that have defined Simone Rocha's world and encompass Rocha's signature creations. It is a tribute to Ireland, Hong Kong, textures, shapes, touch, history, family, intimacy and joy.
Collection Simone Rocha x H&M takes into account the many silhouettes, manufacturing methods, forms of decorations and influences that have defined the world of the fashion designer. It offers reimagined signature pieces of the brand and pays homage to key collections that have defined the story of the Simone Rocha brand. We see glimpses of Tudor courtiers, wild plants, portraits and photographs, dolls and toys. The collection consists of tartan, pearls, floral prints, pink and red shades, and everything is made to order in the brand's fashion house and especially for this collaboration. In designing this collection, Simone spent a lot of time thinking about her brand's archive, combining her past collections and carefully transforming popular pieces into dynamic new pieces that are meant for today.
"I hope that pieces from this collection will be worn and appreciated for years to come. They have all been imbued with ideas and inspiration that have shaped me and my brand over the last 10 years, and I am very excited to see them worn and interpreted and combined in new ways.” – Simone Rocha
Collection Simone Rocha x H&M will be available from March 11 further on hm.com.
