The year 2020 is probably completely different for all of us than we imagined at the beginning. Nevertheless, the challenging situation and the new reality, to which we are still getting used to, encouraged us to think and live differently. Instead of rushing through time at the old, fast pace, now is an opportunity to slow down and enjoy the moment. Fashion pieces in your closet should also be a part of this moment, which should be in the "slow fashion" trend.
We encounter the term more and more often "slow fashion". And what does it actually mean? If we try to define it in one sentence, it is a concept that advocates production that takes care of people, the environment and animals. Although it sounds very simple and logical at first, the world of fashion has been moving in a completely different direction for several decades.
"Fast fashion" as the core of the problem
In the late eighties and early nineties of the last century, he appeared on the fashion scene fast fashion concept. Since then, fashion trends have been changing faster and faster, and with this, mass production has also grown relatively quickly. After more than three decades of continuous accelerated growth, the fashion industry is today one of the most powerful forces in the world, but at the same time one of those that leaves behind the biggest negative mark.
The annual value of the retail-based fashion industry today exceeds a billion euros. These are eloquent numbers, which in the background also carry unimaginable power. With this trend increasing year after year, it's no surprise that the industry is so big and strong, and one of those at the same time with the largest carbon footprint. The fashion industry is responsible for approx 10 percent of global carbon emissions and produces five times more CO2 than the aviation industry. The following shocking statistics show that eighty billion garments and fashion accessories are produced annually, 80 percent of them end up in landfills. There are more shocking numbers, but over the past few years one answer to this global problem has emerged.
The best answer to the problem of fast fashion
As we have already mentioned, the concept of "slow fashion" advocates production that takes care of people, the environment and animals. What exactly does that mean? The goal of the concept is improve sustainability by challenging the social structure that surrounds the fashion industry, and encourage traders and buyers to adopt an ethical approach to fashion. The essence of the concept of slow fashion is the production of smaller quantities of clothes and clothes with sustainable materials. In addition to sustainable production, "Slow fashion" also defends the labor rights of everyone who works in production. The concept of slow fashion also encourages a change in the way we shop and take care of the clothes we already have.
How to (p)conquer the "slow fashion" trend?
"Slow fashion" is becoming an increasingly popular concept and often stands out as one of the latest trends in the fashion world. Although "slow fashion" is the exact opposite of the classic notion of trends, the sign of the trend certainly brought it greater visibility and gave a positive mark in the fashion world. Buying vintage or second-hand clothes, repurposing old clothes, supporting smaller brands and choosing quality clothes with a longer lifespan and proper care are just some of the simple ways we can all help make a positive difference in the fashion industry.
