Sony Alpha 7C II series: when size really doesn't matter

In a world where "bigger is better" is often the mantra, Sony is turning the tables and in a way competing with FujiFilm. Imagine Ferrari making a car the size of a Mini without losing an iota of its power. Sony's Sony Alpha 7C II series is just that in the world of photography.

Sony, the tech titan, has once again set a milestone. This time, not with a bigger, heavier and more complicated camera, but with something that is almost revolutionary. Introducing the Alpha 7C II and Alpha 7C R – cameras so compact they fit in your pocket, yet powerful enough to compete with industry giants.

The Alpha 7C II boasts a full-frame image sensor with a resolution of approximately 33 million dots. It's like having the eyes of an eagle that can see every detail. And if you think that's impressive, wait until you hear about the Alpha 7C R. This little wonder has an image sensor with around 61 million dots. Yes, you heard that right. It's like having superpowers in the world of photography.

But wait, that's not all! Both models are equipped with the latest BIONZ XR® image processor, which uses the power of artificial intelligence. This means that the camera can recognize and focus on different subjects with incredible accuracy. And if you thought that was all these two little prodigies could do, you're wrong. When it comes to video recording, both models support recording in 10-bit 4:2:2 up to 4K 60p resolution. It's like shooting a Hollywood movie with something you can hold in one hand.

Now for some humor. If you thought that the weight of a camera is an indicator of its quality, you are wrong. The Sony Alpha 7C II weighs only 513 grams, while the Alpha 7C R weighs 515 grams. This is a less than average book! So if you thought you were going to gain muscle with a new camera, you're wrong. But hey, at least your hand will thank you!

Lenses and photo capabilities

Together with the FE 16-35mm F2.8 GM II lens presented today, the Alpha 7C series provides excellent image expression and high-speed autofocus. Users can choose from a wide range of more than 70 E-series lenses, giving them a variety of expressive possibilities that only full frame can offer in both photography and video. Whether you're a passionate landscape photographer or a street shooter, Sony's range of lenses ensures you'll find the right tool for every occasion.

Finally, a few words for all ecological enthusiasts. Sony has replaced approximately 395 tons of new plastic with recycled plastic over the past 11 years. So when you buy one of these cameras, you're not only helping yourself, but

Sony's new Sony Alpha 7C II series is truly something special. It is a combination of power, quality and compactness that is hard to find anywhere else. So if you're looking for something to take your photography skills to the next level, look no further. Sony is the right choice for you. And remember, size isn't everything!