Although Paralympians have a different way of life, they are fierce and determined. They have dreams to follow and overcome the obstacles that all top athletes face. Samsung's campaign “What's your problem? Sport doesn't care", with which he pays tribute to the competitors of the Winter Paralympic Games in Sochi 2014.
Sports really don't care. It doesn't matter if we are small, big, at the beginning of our sports journey or athletes with a collection of trophies and medals. Sports make no difference and he does not see disability in his own eyes, is the point Samsung's campaign"What is your problem? Sports don't care”, which encourages people to contestants on the Paralympic Games they perceive them only as athletes who unwaveringly follow their dreams.
The presentation video, which was followed by the 90-second film “What's your problem? Sports don't care". It summarizes the intimate moments and lives of five athletes from the Samsung team Galaxy Team at the Paralympic Games and one American Paralympian.
"I am thrilled to be able to participate in Samsung's campaign Sports Don't Care. I think that Samsung's support for the Paralympic movement is extremely important, because it highlights the fact that Paralympians are fundamentally no different from our Olympic counterparts - we work just as hard to achieve our goal, and we also achieve top results," she said. Jessica Gallagher, an alpine skier who is also the first Australian woman to medal at the Paralympics. "I ski like all the Olympians, but I only use aids to help me navigate because of my blindness. Sport does not discriminate between people, regardless of whether you are a child at the beginning of your sports journey or a top athlete."
After the launch and second film of the bold campaign, which made its debut at the 2012 London Olympics, the third will be released on March 7, when the Sochi Games begin 2014 Paralympic Winter Games.
