Summer 2024 with H&M: when this year's fashion meets Brazilian craze

This summer brings true fashion luxury, signed by H&M with its collection for summer 2024. Inspiration? The lush, vibrant and irresistible heart of Brazil, pulsating in every seam, every line of this exceptional fashion line.

Enter a world dominated by exceptional cuts and where the color palette gently plays with shades of black, white, beige and grey, with energetic accents of green - from shades of moss to pistachio. This collection is not just a garment, but an attitude that brings freshness and boldness to summer days.

The women's collection celebrates free-flowing silhouettes, where different elements – from raffia-imitating knitwear to flowy mini dresses – come together in a symphony of fashionable harmony. Each piece exudes strength and confidence, with the addition of Brazilian modernist influences that add a touch of the exotic.

Swimwear is a true work of art: bandeau tops, crochet bikinis and tie-up details that call for summer adventures. Let's not forget the rich selection of accessories - from jewelry to scarves, which are perfect for long summer days.

The men's collection, on the other hand, focuses on sophistication with a touch of summer glamour. Shiny fabrics, relaxed cuts and discreet details emphasize the lightness and elegance that are essential for the summer season.

For the youngest ones H&M offers a collection, which combines comfort and style with natural textures and soft lines, ideal for summer days at the beach or in the city.

Together with H&M in summer 2024 – where fashion becomes an experience that enriches your everyday life with colors, patterns and textures inspired by the hot Brazilian sun.