The renowned Slovenian fashion brand SUSNYARA, behind which fashion designer Nina Šušnjara and presenter Lucija Gubenšek stand, in cooperation with dm drogerie markt Slovenia, has created an exclusive summer collection guided by the principle #ModernaNaPlaži. The collection includes: a hobo bag, a large beach towel and two different wooden bracelets made of pine or beech wood.
A hobo bag with a new tie trend for all occasions
"I wanted to create a multi-purpose bag that can be used both on the beach and in the city. Our bag is made of a special soft material in soft earth tones with a sewn-in inner pocket. The advantage of the bag is that it can be tied and bandaged in different ways and lengths, it can be carried "crossbody", over the shoulder or in the hand. And we can add bracelets to that." It is a new trend that she imagined for the summer of 2021 Nina Šušnjara – one bracelet is tied to the bag, the other is worn on the hand, but you can also have one on each side of the bag, both on one side or simply without.
"If I imagine a woman wearing this collection, she looks like this: casual, smiling and relaxed in a white dress. He does not bother with his surroundings, but observes them at the same time. She is curious and present in the moment. She radiates inner peace, but is fun at the same time. Enjoys good food and a glass of wine. She likes people and company, but she also knows how to "disconnect" and be alone when she needs it." The designer created the set in collaboration with her friend and longtime business partner Lucia Gubenšek, which he describes as the realistic and business part of the tandem. "I myself am a creator, a creative person and an eternal optimist, and I am grateful that Lucija grounds me when necessary," explains Nina. She is also looking forward to the opportunity to work with the brand dm drogerie markt, where trendy pieces will be sold individually and in sets: "I love collaborating with other brands. For me, this is the ultimate synonym for "together we are stronger". It's more than just putting ideas together. When two brands come together, two worlds that previously existed separately come together. We create unity," describes Nina's new business collaboration.
