Sustainable and sustainable: Fjällräven's spring/summer 2023 collection

Nature as the ultimate community builder

Fjällräven believes that nature has the power to bring people together and boost self-esteem. The brand's mission goes beyond just creating clothing and gear; it's about leading, inspiring and creating a community of outdoor enthusiasts. Fjällräven Classic, which began as a local hike, has now become a multi-day hiking event that attracts thousands of hikers from around the world. The event is proof of the brand's central purpose – to encourage and teach people to discover and explore nature at their own pace.

Fjällräven's Spring/Summer 2023 collection is inspired by Fjällräven Classic and features clothing and leisure accessories perfect for any adventure. The collection was recently presented during a short walk through Ljubljana's Rožnik, known as Rosary classic. Mountain guide, former alpinist and ambassador of Fjällräven Rok Zalokar embodies the values of the Swedish brand. For Rok, who spends more than 200 days a year in the mountains, the best way to direct a person to return to nature is to experience it. "Anyone who has had the opportunity to experience the beauty of nature will feel a responsibility to do their part to preserve it," he says.

Durability and functionality

One of the characteristics of Fjällräven products is endurance. The brand's products are built to last a lifetime and are designed to be lifelong companions on your adventures. Backpack Kayka 35, a scaled-down version of the award-winning Kajka range, is the perfect choice for keen day hikers looking to spend more time outdoors.

As spring brings unpredictable weather, Fjällräven High Coast Hydratic Trail Jacket and Vardag Hydratic Anorac perfect for adventurers who want to be prepared for any weather. This PVC-free DWR two-piece offers waterproof yet breathable functionality in a timeless form.

The balance between functionality and durability is another aspect of Fjällräven's design. The brand's lightweight garments are made from breathable yet durable G-1000 Air Stretch, while a versatile range of mid-layers Abisko made from 100 % recycled polyester with a dyeing process that significantly reduces water consumption.

Fjällräven's Spring/Summer 2023 collection continues to uphold the brand's values of inspiring and encouraging people to discover nature. Whether you're a seasoned hiker or just starting out, the collection has something for everyone. From durable backpacks to functional and timeless rainwear, Fjällräven has everything you need to make your next adventure unforgettable.

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