Let's step through the door of a time slice and imagine for a moment how the story of Swatch might have unfolded if the founders in 1982 had decided on the iconic square shape instead of the recognizable round design. The Swatch Bioceramic What If? takes us to an inspiring alternative reality, where the world of watches is transformed into square frames full of challenge, sophistication and timeless charm.
An innovative collection Swatch Bioceramic What If? represents a decisive step forward for Swatch. The revolutionary BIOCERAMIC material mix used, which includes ceramic powder and natural biologically renewable materials, ensures the exceptional durability and durability of the square design. With fearless courage, they set out on unknown ground, went beyond established norms and embarked on a journey full of curiosity and without regrets.
The collection stands out with elegant square edges and dimensions of 33 mm x 33 mm. Their pure matte gray, green, beige and black colors captivate with subtlety and reflect the aesthetics of the first Swatch models, captured in a modern guise. The BIOCERAMIC case, crown and clasp exemplify Swatch's spirit of innovation. The robust biosourced glass on the edges allows an exceptional view of the dial, which is a unique innovation for Swatch. The hands glow in the dark, and at the three o'clock position there is a date window. The elegant integrated biosourced strap, also new to Swatch, exudes a supreme design perfection that would be hard to imagine in the past. And here's a playful twist: each new battery cover features the dial of one of the four first Swatch watches from 1983, paying tribute to the venerable 40th birthday of the GENT model.
On the Swiss national holiday, August 1, 2023, it will be Swatch Bioceramic What If? collection experienced its world premiere on the Swatch.com website and in selected stores, marking its pride as an authentic Swiss brand.
Swatch is once again cementing its position as an unstoppable force in the world of watchmaking as it boldly steps into the future – this time in the form of elegant square watches. Collection Swatch Bioceramic What If? fascinates us with its innovative approach, timeless design and boundless vivacity. Inspired by an alternative reality, it offers us an experience that we only dare to imagine, but Swatches he made it happen – with unwavering courage and extraordinary elegance that only top watchmaking legends possess.
