Switzerland, the land of chocolate, watches and neutrality, has once again proven its ability to surprise. This time with its new passport, which is not just a means of crossing borders, but a true work of art. Designed by Geneva-based studio RETINAA, this document combines functionality, security and aesthetics in a way that would make even the greatest fashion designers jealous.
Imagine: you're standing at the airport, pulling out your new Swiss passport and suddenly you become the center of attention. People admire the 3D relief images that take you on a visual journey from the magnificent Alps to picturesque valleysThis passport is not just a document, it is a statement.
Water as a common thread: Switzerland as Europe's "water tower"
The central motif of the new passport is water, highlighting Switzerland’s role as the “water tower” of Europe. This element is subtly woven throughout the design, from the snowy peaks to the crystal-clear lakes, giving the document additional depth and meaning. It’s a beautiful passport indeed!
Safety meets art: A technological marvel in your hands
RETINAA took care of it, so that the passport is not only beautiful, but also secure. The use of intaglio printing, microtexture and UV-reactive inks provides a high level of protection against counterfeiting. Under ultraviolet light, hidden contours and architectural landmarks are revealed, adding a touch of mystery to the document.
Passport – Pros and Cons: Because Nobody's Perfect
Advantages:
- An innovative combination of art and safety.
- A unique design that stands out from the crowd.
Disadvantages:
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Sophisticated printing techniques can increase production costs.
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Some subtle elements may go unnoticed by less attentive users.
Swiss passport is on the list in 2025 Henley Passport Index ranked at 5th place, which allows its holders to travel to 190 countries without first obtaining a visa.o places it alongside Belgium, New Zealand, Portugal and the United Kingdom, who share the same ranking. Singapore tops the list with 195 destinations, followed by Japan with 193 and a group of European countries with 192 destinations. This high ranking reflects Switzerland's strong international reputation and provides its citizens with exceptional freedom of movement around the world.
Conclusion: A passport that goes beyond the ordinary
Behind the exceptional design new Swiss passport is home to Geneva-based design studio RETINAA, known for its ability to combine technological sophistication with aesthetic sophistication. The studio, comprised of an interdisciplinary team of designers, artists and technology experts, has made a name for itself by creating visually rich solutions for official and cultural institutions. RETINA doesn't follow trends - it creates them. Their approach is based on detailed research, conceptual depth and innovative use of materials, which is also reflected in the passport, which is both functional and symbolic.
New Swiss passport It is more than just a document; it is a symbol of national pride, innovation and aesthetics. The next time you travel with this passport in your hand, know that you are carrying a piece of art that combines tradition and modernity in a way that can only be Swiss.
