Ads follow us every step of the way. There is a whole science behind them, which includes everything from careful choice of words, visualization, sublimation, to placement in space or positions in the press. Yes, advertising is rarely left to chance. But it happens even to the best and ads end up in inappropriate places or locations. But they come to the realization of the (un)luckiness of the choice only after the coincidences take their toll.
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Advertisements are full of stereotypical images that very narrowly define the ideal of beauty and social roles and, despite the declarative emancipation of the sexes, are still too often based on lived-in, patriarchal values, not to mention the departure of female and male images from the norms of authenticity. But what happens when we apply female stereotypes to men? The video has the answer.
Some time ago, we already wrote about extremely powerful ads that convince with their creative in a different and above all more creative way. This time, the creatives have set themselves the task of presenting us with advertisements that will not make us feel comfortable. Advertisements that remind us of the inappropriate attitude of humans towards animals.
The much-anticipated day, not only for American football fans, but also for global advertising giants, is here again in all its pomp and glitz.
Art director Mike Scalise, together with photographer Eric Sahrmann, created a series of unusual portraits of small super "muscles" as part of a healthy pregnancy awareness campaign.
Christmas holidays have always had their own charm. Fragrant delicacies, the warmth of being with your loved ones and the joy of exchanging gifts. And it is precisely the latter that has changed the most over time. We discover a collection of vintage advertisements that thoughtfully reflect the gift-giving ideas of the time and today evoke either laughing nostalgia or mild indignation.