If we've shed a tear or two at the maternal devotion in the London Olympics adverts, we can just whip up a new pack of tissues. Procter & Gamble is continuing its maternal campaign with a new ad for the upcoming Olympic Games in Sochi.
advertising
Christmas holidays have always had their own charm. Fragrant delicacies, the warmth of being with your loved ones and the joy of exchanging gifts. And it is precisely the latter that has changed the most over time. We discover a collection of vintage advertisements that thoughtfully reflect the gift-giving ideas of the time and today evoke either laughing nostalgia or mild indignation.
Provocation is one of those tools of advertisers that always attracts attention. If we add a touch of sexiness to it, an advertising campaign for lucky socks can be something really special. Do you agree?
The Golden Drum, the international advertising festival, will once again serve up a lot of interesting things. Stefan Sagmeister, a world-renowned provocative designer who rarely gives lectures in Europe, is coming to the festival.