Actually too happy socks - Happy Socks

Provocation is one of those tools of advertisers that always attracts attention. If we add a touch of sexiness to it, an advertising campaign for lucky socks can be something really special. Do you agree?

Swedish brand Happy Socks has always included special and creative attention-grabbing methods in its advertising. In this campaign, however, they invited a well-known photographer to participate David Lachapelle, which is festive for them advertising campaign.

David has his own photographic knowledge filed at the icon of fashion photography & extravagance To Terry Richardson. Of course, it is also with this one campaigns remained true to his style, which bets on color and provocation.

Did he succeed?! Check it out in the attached photo gallery!

Photo: David Lachapelle for Happy Socks

Happy Socks is a start-up of two friends from Stockholm. Their desire was to create a fashion trend from a relatively uncreative piece of fashion - socks. With the use of excellent marketing and, of course, high standards of materials as well as design, they can be called the king of socks.