Snoop Dogg, now a grandfather and once the most influential gansta rapper in America, traded rhyming for new passions: painting and designing socks. With a teaser video, he is already teasing the collection of socks he designed for the Swedish brand Happy socks.
Provocation is one of those tools of advertisers that always attracts attention. If we add a touch of sexiness to it, an advertising campaign for lucky socks can be something really special. Do you agree?