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Puma launches FAST-XP in Tokyo: when running shoes meet science fiction

The 2025 World Athletics Championships in Tokyo won’t just be about medals and records – Puma has announced its own revolution. The Puma FAST-XP collection is not just another line of sneakers, but a manifesto of speed, innovation and audacity. If sneakers have ever dreamed of becoming a spaceship, this is their moment.

Fashion

Ferrari x PUMA: Fiery Monza capsule collection combines the spirit of Niki Lauda, futuristic style and unstoppable passion

Ferrari x PUMA, two giants in their respective fields – one on the tarmac, the other on the urban streets – have come together to create a collection that transcends time and space. The Monza Limited Edition Collection is not just another sports-inspired clothing line, but an expression of culture, history and emotion. It is an ode to the moment when the legendary Niki Lauda became world champion in 1975, forever sealing the golden age of Scuderia Ferrari.

Fashion

The PUMA x ROSÉ collection is more than just a fashion line – it's an introspective ode to a woman who knows who she is.

When Rosé—BLACKPINK’s ethereal muse and modern icon of quiet power—joins forces with PUMA, it’s not just another collaboration. It’s a diary. In pieces. Her first full-length collection, PUMA x ROSÉ, isn’t designed for stage glamour, but for those small, everyday moments when you’re at your most authentic.

Fashion

Rihanna masters sporty chic – the new FENTY x PUMA 2025 collection is here!

Rihanna returns to the fashion field – not as a bystander, but as an indispensable player who leads the game. The new FENTY x PUMA collection is a blend of boldness, elegance and completely new rules, where football elements get the haute couture treatment. It is a fashion offensive where every stitch, every piece of fabric and every detail communicates the same thing: sports fashion has moved into the first league of glamour.

Fashion

PUMA x Hot Wheels presents a kids' collection that sounds like a motorbike and looks like a million euros

If the worlds of fashion and children’s imagination ever took a road trip together, this is exactly what it would look like: wild, unpredictable, completely over-the-top – and unforgettably chic. PUMA x Hot Wheels returns with another capsule collection that’s as much an aural sensation as it is a visual one. Imagine a collection that draws inspiration from crazy monster truck jumps, neon flames and rumbling asphalt – and transforms it all into wearable urban luxury.

Fashion

Court sneakers for summer 2025: a classic from the court that reigns supreme in summer fashion trends

Summer 2025 brings a fashion wave of retro sneakers that whisper the story of the past, with a modern whisper of the future. Court models, once synonymous with the sporty elegance of tennis courts, are now the most desirable fashion piece for city vibes, festival adventures and even office styling. And what's even better - these sneakers are worn by everyone. Unisex down to the last lace.

Fashion

A color explosion at every step: Sneakers that will steal every look this spring

As nature awakens and the air smells of a new beginning, fashion also experiences its own exciting awakening. The gray tones of winter say goodbye and colorfulness takes over the stage – but this time not only in floral patterns or light blouses, but where you least expect it: on your feet. Sneakers are no longer just sports shoes that you put on in the morning for a quick errand or a walk. They have become a manifesto of style, mood and – last but not least – character. And if one thing is clear, it is this: spring 2025 will be colorful, confident and completely edgy.

Fashion

Goodbye Adidas Samba – hello Puma SpeedCat! The new sneaker queen is here

We all know that Adidas Samba ruled the retro sneaker scene. But hey, the fashion world never sleeps! Here comes a new competitor that is not only fast, but stylish as well - say hello to the Puma SpeedCat. It's time to leave classic parquet floors and embrace something fresh, fast and, above all, fashionable.

Fashion

PUMA Palermo Denim sneakers: the most fashionable sneakers of this season

Recently, when innovation and individualism are increasingly appreciated in fashion, PUMA, together with the Japanese women's clothing line atmos Pink, breaks into the market with a unique pair of sneakers: the PUMA Palermo Denim. This unusual combination of denim and lace gives these sneakers a whole new face.

Fashion

Porsche x Puma: special footwear for a special occasion

Sports car manufacturer Porsche and fashion brand Puma are collaborating once again. The fruit of this collaboration is a limited series of Suede RS 2.7 Limited Edition sneakers. The footwear is available in the colors that adorned the classic examples of the Porsche 911 RS 2.7.

Fashion

Puma Ferrari ION F: matching human anatomy and car

Collaborations between car manufacturers and fashion brands are not unusual, but all too often it happens that the end result does not impress us in any way. In the case of cooperation between the manufacturer of steel beauties Ferrari and the manufacturer of sportswear Puma, we are absolutely delighted.

Fashion

The best retro urban sneakers to complete your street style

Urban fashion and related sneakers have reigned at the very top of fashion trends for many years. Regardless of whether you are closer to a "casual" style or maybe more business, you will never go wrong with a good pair of urban shoes, because s(m)o broke the boundaries of what style they can be combined with. There are no rules! Work sneakers go well with a business suit as well as with a skirt, dress or jeans.

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