Puma has taken the top spot in 'fantasy' women's footwear (thanks, Fenty), and now they're serving men up with a fabulous collection. He works with the Danish brand Han Kjøbenhavn, and together they have created something that is really cool.
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Puma x Fenty x Rihanna: transparent Jelly Slides flip flops reminded us of sandals from Jugoplastika
Do you remember the infamous transparent rubber sandals that were made at Jugoplastica and that we all wore? Back then, it didn't matter how old you were, no one stepped into the sea without them. Rihanna did not complete her collection for Puma x Fenty with such sandals, but her new Jelly Slides remind us strongly of those times.
The Puma Creeper sneaker, designed by Rihanna and sold out in just three hours, was named Shoe of the Year 2016. Puma Creeper are in good company. Kanye West's sneakers, the Adidas Originals Yeezy Boost 350, succeeded on the throne, and before that, the Stan Smith sneakers were celebrated. A velvet version was also released these days.
Rihanna and Cara Delevingne have joined forces for Puma's new women's campaign - Do You - in which the versatile and multitalented stars play different roles. This time, Rihanna found herself behind the camera, namely in the role of creative director of the Puma brand, and Cara Delevingne posed in new sportswear from the Fenty Puma by Rihanna collection, which the popular singer debuted at last year's New York Fashion Week. She presented the new collection at Paris Fashion Week.
The Puma BMW X-Cat Disc is not the first sneaker inspired by a car. In 2000, Adidas and basketball player Kobe Bryant presented sneakers based on the Audi TT model, but they did not meet with an overly good response. Puma, on the other hand, created a much more pleasing design inspired by the GINA Light Visionary Model concept car that BMW introduced in 2008. It was the first ever shape-shifting car wrapped in fabric.
Rihanna is not resting. After recently launching her Fenty X Puma sportswear and footwear collection, and her Puma Fur Slide by Fenty fur slippers causing a real shopping frenzy, she also launched the Fenty for Stance hosiery collection.
Rihanna is the next musician to try her hand as a fashion designer. As proved at New York Fashion Week, where she presented her debut collection of Fenty X Puma clothing and shoes, the 27-year-old not only has a great voice, but also a sense of fashion. It is a collaboration with the Puma brand, where she has also been the creative director of the women's collection since recently. Her clothes are meant for both sexes.
When you think of ice cream, you'd probably never think of Puma sneakers, but that's about to change thanks to the sneaker brand's collaboration with fashion brand ICNY, as they've unveiled two new sneaker models from the Ignite 'Ice Cream' series. The sneakers come in two flavors (read color combinations), namely with the "flavor" of cookie and mint. The first pair is dressed in white and sprinkled with "chocolate crumbs" on the side part and a "chocolate" sole, while the second pair is greenish in color combined with black.
Sports fashion and haute couture. Running shoes and catwalks. Athletic trainers and athletic models. Puma and Alexander McQueen have combined all this in new running shoes.
The trend of wearing sneakers instead of Fridays continues this season as well. This time we present a range of cool fashion looks combined with lively designs from the latest Puma sneaker collection, created in collaboration with singer and fashionista Solange Knowles.
Solange Knowles, 27-year-old singer, sister of Beyonce Knowles, has accepted the offered position of artistic director and creative consultant of the sports brand Puma.