As artificial intelligence and machine learning continue to herald the trend in the tech industry, the increasing use of complex chatbots such as ChatGPT and Bard for Google search will definitely lead to an increase in energy consumption and costs. According to a recent Morgan Stanley study, if Google handled half of its search queries through these advanced chatbots, it would incur additional costs of about six billion dollars. The cost seems small compared to Google's annual net profit of around $60 billion, but the potential consequences for the environment and the search engine industry are significant and certainly not negligible.
