HM

Selected by Zlatan: H&M Move presents performance and icon in new performance drop

What do you get when you combine Swedish football legend Zlatan Ibrahimović and one of the world's most popular sports brands? A collection that pushes boundaries. Literally. H&M Move has joined forces with Zlatan to create a sportswear line, Selected by Zlatan, that will impress you with both aesthetics and functionality. It's not just fashion - it's a philosophy of movement.

Fashion

Everyone wants it! H&M Move Pilates Edit 2026 collection: will turn this summer into pure poetry of movement

What do summer mornings, gentle body movements and breathtaking stylings have in common? The new H&M Move Pilates Edit 2026 collection, which with its gentle elegance invites you to a summer rebirth of body and mind. Step into a world where every movement becomes art, and every workout a moment of pure elegance.

Fashion

Why these H&M 2025 swimsuits are sold out: because we got hot just looking at them!

Summer 2025 has barely crept into our schedules, but H&M's swimwear is already sold out. What's going on? Are we all really crazy about textile statues that promise to revolutionize beach fashion? Apparently so. And the reasons are so hot you have to read them all in one sitting.

Fashion

H&M Move celebrates International Yoga Day with the Move Yoga Capsule Collection, which also awakens your fashion sense

Forget stretchy cotton leggings and loose T-shirts with smoothie stains. H&M Move has launched a women's yoga collection for International Yoga Day, June 12th - with the Move Yoga Capsule Collection, which combines fashion statement, technical perfection and movement that is as soft as your favorite meditation.

Fashion

Tropical glamour, H&M style: the second H&M summer collection, Summer 2025, is here and it looks like a million euros

H&M has surprised us again with the second edition of its summer collection - HM Summer 2025, which smells of luxury, sea adventures and the charm of holiday ease. If you love tropical chic and boho glamour, read on.

Fashion

Knitted ballerinas are this season's must-have footwear - comfortable and chic for all occasions

If we had to choose one fashion item this spring that combines everything we want – comfort, impeccable style and a pinch of nostalgia – then it would undoubtedly be knitted ballerinas. Yes, you read that right. Those cute, soft, almost ethereal slippers that nostalgically remind us of childhood are back. But this time in a brand new, ultra-sophisticated guise, conquering the catwalks from Paris to Milan.

Fashion Recreation

H&M Move new collection proves: racket games are back – and more stylish than ever

The new spring/summer 2025 collection reveals what to wear when you want to win on the court – stylish and sporty. Forget boring tracksuits and stretchy T-shirts from the yard – with its latest spring/summer 2025 collection, H&M Move proves that days spent playing tennis, padel or even pickleball can be a real fashion runway. And not just on the court, but also on the way to a smoothie after the game.

Fashion

H&M Studio SS25 Collection: The New Uniform of Strong Women – From the Office to the Pool

Forget the old concept of “power dressing.” The new H&M Studio SS25 collection redefines the powerful woman’s wardrobe – from sharp business cuts to carefree Californian luxury. This is fashion for the woman who masters meetings and cocktails, who can walk around a corporate skyscraper or a Miami pool with equal confidence. Her uniform? Fitted jackets with accentuated shoulders, bold bodysuits, waterproof XXL bags and swimwear that doubles as a top for evening parties.

Fashion

H&M White Lotus Collection: Summer luxury captured in a dreamy collection

H&M has joined forces with the costume designer from the third season of HBO’s hit series The White Lotus to create a collection that evokes the scent of luxury resorts, carefree days in the sun and unforgettable evenings under tropical skies. The new H&M collection, inspired by the characters from the new season of the series, will be available in selected H&M stores and online from 20 February 2025 – just in time for those of you already dreaming of summer getaways.

Fashion

H&M Studio presents a transitional collection: When winter meets spring

As the days get longer and the light gets stronger, H&M Studio presents its transitional collection, combining sharp tailoring and voluminous shapes. This thoughtful collection offers the perfect foundation for a transitional wardrobe, available online from January 30th.

Fashion

Discover the H&M Wellness Edit collection – clothes and accessories that embrace the body and soothe the mind

H&M once again proves itself as a pioneer of style that combines aesthetics and functionality. Their new Wellness Edit collection is dedicated to moments for yourself – soft fabrics, thoughtful colors and pieces that elevate everyday routines to a whole new level. From workout clothes to home accessories – every detail is created with well-being in mind.

Architecture & Interior

Minimalist spring 2025: H&M HOME collection that impresses with monochromatic chic

Warm minimalism, captivating with subtle elegance and an architectural touch, is the main star of the new H&M HOME 2025 spring collection. The monochromatic palette of white and black intertwines with gentle shades of green, sand tones and warm wooden elements. This collection brings calmness and sophistication to every corner of the home - from the living room to the bedroom and bathroom. Clean lines, sculptural accents and rich textures combine to create a thoughtful space where simplicity meets a bold design statement. The collection is designed for everyone who appreciates minimalism with an expressive character.

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