Zlatan Ibrahimović has joined the H&M Move team, with a mission to bring sportswear closer to everyone and encourage the whole world and every body to move. With the spring 2023 campaign, Zlatan will begin his long-term commitment as the global mover of the H&M Move brand.
H&M Studio presents the latest J/Z "Neo Real" collection. Inspired by space age fashion and modern missions to Mars, the collection blurs the lines between reality and fantasy. With a bold color palette and elegant silhouettes, gravity-defying fabrics and high-end fashion accessories, the collection offers a futuristic image of minimalism.
The H&M autumn/winter collection offers fashionable pieces for all lovers of the classic fashion look. Key pieces in the collection are mini skirts, coats and boots - from cowboy to knee-high. Warm tones of orange, red and burgundy are matched with check patterns, and the collection is given personality by sparkling accessories, macro tote style bags and thick, expressive knits.
H&M Move is a new brand that is available worldwide from today. Her mission is to bring sportswear to everyone and encourage the whole world and every body to move, regardless of your ability to move.
H&M is proud to announce that Pete Davidson is the new face of the campaign for the men's collection, which highlights the connection between clothing and confidence in everyday life. The campaign reflects the fresh energy of men's fashion, freedom of expression and confidence in personal style. It invites you to have fun and be brave at the same time by adding new pieces to those already hanging in your closet.
If there's anyone in the world who proves that fashion style is possible at any age, it's Iris Apfel. The interior designer and businesswoman, who just celebrated her 100th birthday, is one of the most iconic figures of the past century and has more than two million followers on Instagram. Now she has decided to collaborate with the fashion giant H&M. The collection will be available from March 31 on the website hm.com.
In the last two years, we have experienced a lot of changes in all areas of our lives, and fashion was no exception. Instead of business and elegant clothes, we started reaching for tracksuits, leggings, sweaters and other clothes that fall into the loungewear category. And although normal life is slowly returning, the desire for comfortable, yet fashionable and beautiful clothes remains. And this is proven by the new H&M fashion collection, which is finally here.
Holidays, New Year and changes are coming. This is also why H&M announces the top collection "Innovation Circular Design Story", which continues to explore the sustainability and circularity of materials and pays tribute to the joy of fashion! This year's collection is festive and extravagant - as fashion should be to draw attention to itself. This is its essence.
H&aM Home is becoming an increasingly interesting brand in the interior design scene as well. It is a wonderful collection for the home, which is decorated with beautiful products of beautiful paintings and illustrations. The collection - For the Love of Art will impress everyone.
H&M continues its tradition of collaboration with renowned fashion houses with the latest H&M X Apfel collection, which pays tribute to renowned fashion designer Iris Apfel. The collection will arrive in stores and online in early 2022.
H&M is pleased to announce the arrival of its new swimwear collection for summer 2021. Their most sustainable swimwear collection to date, H&M's summer collection, made up of sustainably sourced fabrics, aims to change the way women feel in swimwear. The confident pieces of this collection bring a sense of warmth and calm to today's noises.
The extraordinary Diane von Furstenberg x H&M HOME collection will be available from April 16 on hm.com.