H&M is proud to announce that Pete Davidson is the new face of the campaign for the men's collection, which highlights the connection between clothing and confidence in everyday life. The campaign reflects the fresh energy of men's fashion, freedom of expression and confidence in personal style. It invites you to have fun and be brave at the same time by adding new pieces to those already hanging in your closet.
In this campaign H&M celebrates a new movement in men's collections that puts personal style at the fore. Men's fashion is becoming a place where every moment counts, showcasing the power of clothes to help us express who we are, no matter the occasion. The gentlemen in the campaign are dressed in new seasonal H&M pieces, combined with our favorites from previous collections. In this way, they encourage men all over the world to enjoy what they already have, buy vintage and spice it up with the new H&M statement offer.
