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He works out like Zlatan Ibrahimovic

Photo: HM

Zlatan Ibrahimović has joined the H&M Move team, with a mission to bring sportswear closer to everyone and encourage the whole world and every body to move. With the spring 2023 campaign, Zlatan will begin his long-term commitment as the global mover of the H&M Move brand.

Zlatan Ibrahimovic he is one of the best strikers of all time and has played in the world's biggest leagues. After more than twenty years of football career, Zlatan still plays in the forefront for AC Milan and is Sweden's all-time leading scorer. He is also a father, hiker, speaks five languages and is passionate about taekwondo. Zlatan is the ultimate multi-mover.

Growing up, I often felt like I was being judged or excluded from the movement. Boys and girls who grew up like me should be able to wear what professional athletes wear. This is what H&M Move stands for. I strongly believe in the brand's mission of empowering everyone to move. Because the 100 % movement changed my life.

Zlatan Ibrahimović, professional soccer player and multi-tasker

To welcome Zlatan to the H&M Move team, exerciser Jane Fonda offered him some invaluable one-on-one fitness training. The video features the Oscar-winning actress, activist and fitness icon as an instructor, encouraging Zlatan to do some of her legendary moves. But how will Zlatan take her instructions?

In line with the mission of H&M Move and Zlatan's mission, to get the whole world and every body moving, the brand welcomed Diana Amini to its team earlier this month as head of the Move Community Program. She brings with her extensive experience in the non-profit sector, including being the global head of the H&M Foundation for seven years. Diana will shape a global initiative that will work closely with communities that face some of the greatest barriers to mobility. She will work with a team of experts and thought leaders, including our global brand movers, who will each contribute invaluable expertise in their respective fields.

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