HM

In a world where perfumes often cost as much as a plane ticket to Paris (without luggage, of course), the new H&M Beauty perfume collection is a true olfactory revolution. The fashion giant, which has been dressing us in trendy pieces at affordable prices for decades, now extends its beauty into the perfume sphere — in the form of four carefully crafted Eau de Parfum scents. The collection is a tribute to personal expression, multidimensionality of scents and – surprisingly – luxury that we can afford without a guilty conscience (or a negative bank balance).