This year, ten years have passed since the Swedish fashion giant H&M started collaborating with famous fashion designers. On the anniversary of this year's collaboration with the famous Alexander Wang (we can't wait for November 6!), we present to you a pictorial retrospective of these fruitful collaborations, which were opened in 2004 by Karl Lagerfeld, followed by Stella McCartney, Roberto Cavalli, Versace, Isabel Marant and many others.
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In collaboration with the Swedish mogul, Jeff Koons designed a limited series of handbags with the print of his metallic poodle.
David Beckham hosted an exclusive rooftop pool party to launch the new David Beckham swimwear collection for H&M. Guests including Ellie Goulding, One Direction's Liam Payne and Niall Horan and Aaron Paul partied at the luxury bash in east London.
H&M announced during the Coachella music festival in Palm Springs, USA, that the next designer they will work with will be the famous Alexander Wang.
Backpackers continue their march even this year's sunny season. As a nostalgic icon of school days, they experienced a real revival. So we'll be wearing leather classics, floral canvas, tribal scrotums, cute pastels and retro scrotums.
Spring awakening not only awakens nature and our senses, but also lighter clothes in juicy colors. We will gradually be able to shed layer after layer and reveal a little more skin again with this finally tickling ray of sunshine. And since this or that kind of love also likes to awaken in spring, we will undoubtedly be most enchanted by the cuteness of the dresses. Which of the dresses in our collection will bring you the best memories?
H&M Studio, the new name for H&M's seasonal collection of key pieces of clothing, held a fashion show for Fall 2014 at Paris Fashion Week. femininity and masculinity with fitted dresses and draped tops worn under men's jackets and biker and aviator jackets.
A sweet display of tenderness. A heady vortex of seduction and loving shards of deep connection. Cliché or not, but Valentine's Day brings a magical time when we can express our sincere love in a charming way with small attentions.
The much-anticipated day, not only for American football fans, but also for global advertising giants, is here again in all its pomp and glitz.
H&M's new spring lookbook presents the strongest pieces from the 2014 spring/summer collection.
One of the most anticipated fashion collaborations of the season will finally be on store shelves soon.
The collection of French designer Isabel Marant for H&M is one of the most anticipated events this fall in the fashion world.