Who will Swedish fashion giant H&M collaborate with this year? With well-known London designer ERDEMO and visionary director Baz Luhrmann, of course. The exclusive collection will be available in selected stores and online from November 2. Read on to see what the ERDEM x H&M fashion collaboration promises.
H&M will work exclusively with London fashion designers ERDEMOMA, which is loved by celebrities and fashionistas alike. To name just a few celebrities who regularly reach for his pieces: Cate Blanchett, Emma Watson, Felicity Jones, Nicole Kidman and Kate Middleton, Duchess of Cambridge. Visionary director Baz Luhrmann will bring the collection to life through unique storytelling.
ERDEM designed a brand new one for H&M collection for women, and for the first time too collection for men. ERDEM believes in the power of beauty, exploring historical references and personal narratives in every piece it makes. For ERDEM x H&M, he will reflect and reinterpret design themes from some of his most successful collections, playing with prints, textiles and delicate handicrafts, with which he became famous.
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