Jan Macarol

Column: The Decline of Brands – Why Your Logo Will Be Worth Exactly Nothing in the Age of Artificial Intelligence

Your precious logo and that vaunted 'brand story' you've poured thousands of euros into to make you feel important? I have bad news. In five years, they'll be worth exactly nothing. When artificial intelligence starts shopping for people, it won't be looking for your expensive prime-time TV commercial. It'll just be looking at raw data. And if the algorithm can't see you, you're dead in business. That's the demise of brands - caused by the AI algorithm.

Personal finance A man's world Artificial intelligence

Anatomy of Slovenian Decline: When a Nation of Servants Buys Tickets for the Titanic

If aliens were to descend to the sunny side of the Alps today and observe our daily lives, they would write the following in a report to the Galactic Federation: "This is a tribe that believes that wealth is created by laying Knauf and that the pinnacle of civilizational achievement is a vacation allowance."

A man's world Artificial intelligence

The third lane of the highway is a journey back in time: Why are we building barns in the age of spaceships?

The year is 2026. While DARS and government buildings are still sweating with excitement over the drawing of a third lane on the Styrian motorway and dreaming of hectoliters of new asphalt on the same route, which has already been dug up a hundred times, I have the unpleasant feeling that I am watching a repeat of a very bad historical drama. This national enthusiasm of ours for the expansion of the motorway at a time when technology is redefining the very essence of movement is exactly as if in 2007, just a day after Steve Jobs showed the world the first iPhone, the Nokia board of directors had called a crisis meeting, at which they would have decided with all seriousness and strategic enthusiasm how to squeeze two additional keys onto the physical keyboard for faster typing. A completely missed point that will serve as an example of expensive myopia in economics textbooks. The third lane of the motorway is a way back in time. Let me explain why!

Artificial intelligence

Will Artificial Intelligence Defeat Death: Why You Must Survive the Next 10 Years at All Costs to Live at Least 150 Years

History will judge us by one simple fact: were we the last generation to die of stupidity, or the first to cheat death? Science is finally "hacking" aging. And not with cannabis ointments or meditation on Šmarna gora, but with the brute power of artificial intelligence, genetic scissors and - you won't believe it - crypto financing. Will artificial intelligence defeat death?!

Artificial intelligence

The singularity point of progress: while we polish the deck of the Titanic, others are already on the Enterprise

While we in Slovenia are passionately polishing the brass on the Titanic and fighting over deck chairs, Silicon Valley has long since switched to the Enterprise and turned on warp drive. Biology is becoming software, aging is just a "bug" in the code, and in the meantime we are collecting corks and waiting three years for an inspection, convinced that the pinnacle of civilization is a properly completed travel order. Read why most of our jobs today are just shuffling digital paper before extinction and why what is coming is not just a storm, but a completely new climate in which you will be wet to the bone without an umbrella. We are at the point of the singularity of progress - let me explain.

Personal growth Artificial intelligence

Column: Why have we all become lab rats? The truth about your phone that you don't want to hear

I bet you 100 euros that you're reading this on your phone when you should be doing something else. Maybe you're at work, maybe you're on the toilet, maybe your kid is drawing on the wall in the corner of the room and you're too busy scrolling to notice. Don't worry, you're not alone. You're just another lab rat in the biggest experiment in human history. And spoiler alert: you're losing

Artificial intelligence

The Brutal Truth: Dictatorship is the only “operating system” compatible with AI. And Europe?

Let's be politically incorrect, but brutally honest, because we don't have time for deception anymore. For all of you who still believe that we will solve the future with circles where we all sit in a circle and pass around a "talking stick", I have bad news for you. In the world of artificial intelligence (AI), democracy as we know it in old, tired Europe is dead. They just haven't told it yet. Dictatorship is the new black... Let me explain!

Tech Artificial intelligence

Column: 2035 – what will my life look like without work?

I wake up in 2035 in a world where artificial intelligence has taken over virtually every task we once called “work.” Since that pivotal year of 2026, when AI became a globally recognized tool (and almost a family member), things have only gone up—exponentially up. The result? Today, I have more time as an editor than ever before, as journalism and digital media have changed beyond recognition, and in many places, have simply disappeared into oblivion. My role as an editor has gone from “the one who works late into the night on deadlines” to “the one who gets up in the morning in his pajamas and directs robots and thinks about the meaning of life over coffee.”

Electric mobility

Electric cars are cheaper than classic cars: the secret of the auto industry! / My First Electric Car / S1E1 MPEA

In the first serious episode of the "My First Electric Car" video series, I fully address the myth that we all believe. I was a true believer myself! The myth that electric cars are more expensive than conventional cars with an internal combustion engine. I will prove that this is not true already in 2022!

Electric mobility

My first electric car! Mistake or jackpot? / S1E0 MPEA

Three months ago I bought my first electric car and started creating video content. Also because I got a bunch of questions from complete strangers when they spotted me with an electric car. At the same time, I noticed that there are a lot of myths and misconceptions surrounding electric cars. And that these myths are the perfect basis for such sincere, entertaining and at the same time educational videos. Join me for the content video series my first electric car!

Cars Overland

Overland Ford Ranger by Matsport

Overlanding is also becoming increasingly popular in Slovenia. It allows you to get away from the crowds, to hidden corners of the world, where other vehicles cannot. This overlanding is made possible by the base - i.e. an all-terrain vehicle, which, of course, is uniquely converted by various converters into expeditionary overland vehicles. Even in Slovenia! We examined in detail the conversion process into an overland vehicle at the Slovenian overland converter MatSport.

Smart phones Tech

The Xiaomi 12 smartphone impressed well-known Slovenians

The Xiaomi 12 series is a true entertainment generator, designed to empower users around the world with state-of-the-art videography that brings impressive advances in Xiaomi's patented AI algorithm, exceptional processor power and an all-around enhanced experience. Therefore, it is not surprising that he also impressed well-known Slovenians.

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