"You go your own way, but you never forget where you came from." Swedish-Bosnian football virtuoso Zlatan Ibrahimović and Volvo have shot Prologue, an emotional ad for the Volvo V90 model, with which the famous Swedish car brand begins a new chapter in its history, while not forgetting its roots, as well as the popular Ibrakadabra.
Volvo
The Volvo 40.1 and 40.2 concepts are "teasers" for the upcoming XC40 and V40 models, which will grow on the new CMA platform, developed with the cooperation of the Swedes and the Chinese. Their direct competitors will be Audi Q2 and Q3, Mercedes GLA and Volkswagen Golf. The boxy days of Volvo are clearly over.
Volvo says goodbye to keys in 2017! Smartphones will, unsurprisingly, cost them their jobs. It will equip its cars with digital car key technology as early as next year. Unlocking the vehicle will be handled by a mobile application that Volvo is developing together with the Swedish company Sunfleet. Thus, one user will be able to open several cars.
Volvo is actually a pioneer in the field of cars with a cut off wagon rear. Remember all those movies where the Volvo station wagon always appears. Old and neglected or new and shiny, the Volvo V90 always means a status symbol and a deviant choice in the automotive world. The Swede is different from what his drivers want to be. And some of them really are. Volvo V90.
The Volvo S90 is a premium sedan from the Swedish car manufacturer, which steps into the shoes of the S80 model, as it did not do well in a class in which German cars do not give the competition much room to breathe. The S90 is a completely new story, and apart from the blood relationship (premium family), it has little in common with its predecessor in terms of content and appearance. Previously, the Volvo S90 was inspired by its relative from the "second generation", the SUV Volvo XC90, after which it summarized all modern technologies and engine range.
Self-driving cars are becoming a reality (proof is Volvo) and we are not far from the times when the driving test will become a museum piece of paper. These types of cars are slowly but steadily making their way to the forefront, so the question is no longer whether we will drive in them in the future or not, but what passengers will do while driving in such cars. Volvo offered us a fantastic insight into this with its extraordinary interior concept, called Concept 26.
Volvo has always been synonymous with safety, and nothing is more important to the Swedish car brand than passenger safety. It signed many safety innovations and was among the first to adopt the three-point seat belt and rear-facing child seats. And speaking of children. You may not know, but Volvo also has its own line of child seats, but now it has taken the safety, and especially the comfort of the little ones, to a higher level. Only for them, in the luxury concept edition of the Child Seat Concept XC90, the passenger seat was abandoned and replaced by a child seat facing the back seat.
The Volvo Ocean Race regatta, where this year the world's best helmsmen compete on a "course" of 38,739 nautical miles, which is practically the circumference of two of our planets, is considered one of the most difficult sailing tests in the world. It spans the seas of the world and as many as nine months to be spent on the water, where the crew is left to their own devices and the mercy and grace of Poseidon. But since a picture is worth a thousand words, take a look at why the Volvo Ocean Race is the greatest challenge in the world for man and equipment.
Volvo took its second-generation XC90 SUV into unknown territory, shifting the "safety-centric" car into luxury waters. For the Shanghai Motor Show, the Swedish brand took a lesson from Range Rover's book and prepared the XC90 Excellence SUV, the ultimate experience of Scandinavian luxury, rounded off by handmade crystal glasses.
The renowned Swedish brand is re-entering the Slovenian market, this time with much bolder plans and also with a new iron in the fire - a new flagship called the Volvo XC90. Slovenian buyers can already order this at prices starting at 64,600 euros, and there is also a plug-in hybrid XC90 that can cover distances of up to 40 km on electricity alone.
Volvo has always been synonymous with safety. Now the Swedish car brand, together with the advertising agency Gray London, has extended its concern for the safety of drivers to the safety of those with whom they share the road - cyclists - with a reflective safety reception with invisible LifePaint paint. The start-up company Albedo100, which produces a spray that increases visibility at night and thus the safety of cyclists and other road users, is also involved in the test project.
In the flood of new sub-segments, this time the Swedes surprised with a new one. Namely, they upgraded their limousine and added off-road reinforcements to it and sent it off-road. The Volvo S60 cross country is coming next spring with both four-wheel drive and only two-wheel drive, and there will also be a choice of two powerful engines, one on each side.