Pleated skirts, polo shirts and white sneakers are no longer reserved for Wimbledon. Tennis fashion has taken over the streets – and the good news? It's also available for every budget.
women's fashion
H&M has surprised us again with the second edition of its summer collection - HM Summer 2025, which smells of luxury, sea adventures and the charm of holiday ease. If you love tropical chic and boho glamour, read on.
Forget about boring sports outfits! The H&M Move collection for spring/summer 2025 brings a pastel pink fashion renaissance for all racket sports fans. This collection is not just sports equipment - it is a style statement, a manifesto of confidence and elegance that pushes boundaries.
The fashion world can't stop talking about one specific piece this year that has captured the hearts of style enthusiasts from Paris to Los Angeles. The bold halterneck blouse, wrapped around the neck and draped over the shoulders, has become the must-have of the season. On days when we want to dress less but look even more polished, this blouse offers the ideal balance between casual and high fashion.
A subtle revolution is taking place on the fashion streets, Instagram feeds and backstages of prestigious magazines. A new denim poetics is coming to the fore – one that rejects chaotic bagginess and revives lines that celebrate shape. Instead of nostalgic cuts from the grunge era, models with a clearly articulated silhouette are now winning: straight, narrow, slightly tapered. In fashion, this is called: the perfect geometry for everyday extravagance. These are the jeans we will wear this summer.
It's time to admit it: denim is no longer untouchable. Although jeans have reigned supreme in our wardrobes and outfits for decades, fashion is taking a slight dig at them this year. Brown pants have taken center stage – a sophisticated piece that has even the most loyal denim lovers confused. And no, we're not just talking about one specific capital or fashion circle – this is a global wave that comes with Pinterest inspirations, Copenhagen street fashion, fashion editors' Instagrams and, last but not least, from the catwalks.
Spring is finally here – and with it not only magnolias and pastels, but also the inevitable fashion inventory. While certain trends are experiencing their renaissance, there are also those that are time to be put in the fashion archives – forever. And before you start feeling guilty about investing in the “it” piece two seasons ago, let me tell you: every fashion connoisseur has fallen into the trap at some point.
Spring is here and with it that exciting moment when we can swap heavy coats for light layers, black pullovers for playful prints, and boots for retro loafers. But before you hit the stores, ask yourself one question: which pieces really count this season? If you're a true fashion connoisseur (or want to be one), then you know - it's not about quantity, but about strategically chosen pieces that make an impression.
Spring 2025 is here, and with it a fresh wave of sneaker obsession. If you thought you’ve seen it all – get ready, because fashion giants are taking the game to a whole new level this year. Classic silhouettes are getting futuristic upgrades, sports brands are connecting with high fashion, and comfort and aesthetics have never been more in sync. Whether you’re a loyal fan of minimalist elegance or a fan of boldness and experimentation, this year’s trends bring something for everyone. Sneakers are no longer just casual footwear – they’ve become a key statement piece that carries a story of innovation, sustainability and confidence.
Let's face it, we've all stood in front of the mirror and thought: "If only I could hide those curves a little, without giving up pasta and cakes!" Fashion is here to help us. There's no need to suffer on diets or spend hours in the gym - the right choice of clothes can work wonders. With simple tricks, we can emphasize what we want to show and hide what we'd rather leave in the shadows.
H&M has once again taken the fashion world by storm with its latest collaboration with New York fashion designers Ev Bravado and Téla D'Amore. This time, they have teamed up to explore the legacy of legendary artist Jean-Michel Basquiat, resulting in a unique 30-piece collection that combines Basquiat's iconic art with the design aesthetics of Bravado and D'Amore. The collection will be available from August 1 on the website hm.com and in selected stores.
Swimwear is an indispensable summer fashion accessory, but it can quickly turn into a challenge if you don't choose the right cut and style for your figure. Whether you're a bikini lover or prefer a one-piece swimsuit, the key is to choose a swimsuit that accentuates your best features and hides any minor imperfections. In the following, we will give you some guidelines on how to choose the best swimwear according to your body type.