How to wash them properly? Levis CEO Chip Bergh said at an event in May 2014 that he never washed his favorite pair of 501 Levi's jeans. He revealed in a recent interview with CNN that he hasn't washed the jeans, which are now 10 years old, even to this day. He also doesn't put them in the freezer. "It's a myth," he says, "it doesn't work." So what is the proper care for jeans and should they really never be washed?
They made the first jeans in 1873 for miners and laborers in the American West. And precisely because of this, it was not necessary to wash them often. "If you talk to a true denim lover, they'll tell you that you should never put jeans in the washing machine," he says. Chip Bergh. However, in a conversation with Independet, a media representative at Levis advised washing the jeans once a month, that they look fresh and don't smell.
What is the best way to wash and dry jeans?
At Levis, we recommend that you turn the jeans you wash in the washing machine inside out first and then wash them with dark colors. Do not use strong powders and avoid fabric softener, as this is the only way they will retain their original appearance. Never dry them on, for example, a radiator, but always in the air. Only in this way should the jeans always be like new.
