#ThePowerOfMakeUp is a new viral campaign where women and men post half-makeup faces on social media. In doing so, they not only show off their makeup skills, but also prove that makeup is a powerful tool of transformation that only makes them more confident in who they are.
It all started with a viral YouTube video of her as a makeup artist NikkieTutorials encouraged both women and men to post “selfies” on Instagram half face with makeup and half face without.
She explained that too many people think that people wear cosmetics because of insecurity and lack of confidence. So she decided it was only right to point out the power of makeup, the power of transformation and fun, which makeup offers.
Make-up is the business of each individual and it is right to respect it, but it is absolutely not right to shame them for it or to refuse to admit to society that they absolutely love make-up.
READ MORE: Beauty trend: shading the face is out, highlighting the face is in #contouring #strobing
In the gallery you can see pictures of the participants of the #ThePowerOfMakeUp campaign.
