Brands are constantly looking for new techniques to help them succeed. Recently, so-called nano-influencers have been accepted. It is quite possible that you meet all the conditions to become one of them.
With the concept influencers you've probably already met. The principle is based on promotion of products and services of users of social networks with a more or less extensive audience. Companies also want to connect with target groups via nano-influencers.
Who exactly are nano-influencers?
A report that was recently published in the newspaper The New York Times, says that companies count as nano-influencers those people who have at least 1000 followers and they are willing to advertise products on social networks.
Mae Karnowski, general director of the agency Obviously, which focuses on influencer marketing, believes that companies use this method of promotion because close ties, which users have with their followers. Technology allows companies to involve a large number of people in their work and at the same time observe any progress.
Research, which was carried out on a sample of 2,000 people in February of this year, found that 71 % people think that influencer marketing is completely free. More than 30 % respondents are not familiar with the rules of branding and language use that influencers must follow. So the public still doesn't understand the influencer marketing system. This must otherwise be done in accordance with the organization's regulations Advertising Standards Authority (ASA).
Despite regulation, the number of influencers seems to be increasing day by day. Why not, when your loved ones are most likely to try the product because of your advice?
Mike Backx, founder of the agency GoNano Influencers, described the business model behind nano-influencers. Employees strive to always connect the interests of influencers with the interests of the company. They not only supply influencers with free products, but also with money.
How many followers do you have on social media? If their number exceeds 1000, it may be time to try your hand at being a nano-influencer.
