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These are all the Apple products we're still waiting for in 2025 (and beyond): from pocket-sized AirTags to royal MacBooks

The iPhone 17 is already on shelves, but Apple's stage is not empty yet.

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Photo: Jan Macarol / Aiart

All Apple products?! The September Apple Event served up the new iPhone 17 and fresh AirPods Pro. Nice, but let's be honest - this was just the introduction to a bigger show. Apple has quite a few more devices in the works that will be revealed at the end of 2025, in 2026 and beyond. Let's see what else is waiting for its moment of fame - from the cheapest to those who like to play with the edge of luxury.

In the coming months, we'll see a new crop of devices, from "cowboy change" to laptops that require bank credit. So all Apple products 2025. 

September Apple The event served up a new iPhone 17 and the fresh AirPods Pro. Nice, but let's be honest – this was just the introduction to a bigger show. Apple has quite a few more devices in the pipeline that will be revealed in late 2025, 2026 and beyond. Let's see what else is waiting for its moment of fame – from the cheapest to those who like to play with the edge of luxury.

AirTags 2 – the coins of the future

Still carrying around your keys without a tracker? Then you're probably an adrenaline sports fan. The first AirTags arrived in 2021, and we've been waiting for a successor ever since. The AirTags 2 will (probably) still be round, still white, and - if Apple listens - finally flat. Plus, they're expected to have longer range and a better battery. There's no release date yet, but the smart money is betting on 2025.

iPhone 17e – Apple's "budget" model

When Apple says “cheaper,” it really means “at least still expensive.” The iPhone 17e will be Apple’s new entry-level iPhone. The heart of the device will be the A19 chip, the same one found in the iPhone 17, which is a significant upgrade over the iPhone 16e. If Apple sticks to its New Year’s tradition, we can expect February 2026 to be the month when the 17e starts emptying wallets.

HomePod Mini 2 and its big brother with a screen

Apple has been promising an upgrade to its smart speakers for some time now. The HomePod Mini 2 is expected to grace living rooms this year – unless it gets delayed again. Even more interesting is the larger HomePod with a smart display, which many see as Apple's answer to the Google Nest Hub. The problem? It keeps getting delayed. Probably 2026. All Apple products – they won't be complete without the HomePod.

Photo: envato elements

Apple TV – a set-top box with a brain

We're expected to get a fresh Apple TV this year, with the A17 Pro chip inside. That means your box under your TV will be more powerful than the average laptop from a few years ago. It's even rumored to be Apple Intelligence-ready, so we might soon have a TV that can sternly warn you when you're watching the same series for the fifth time in a row.

iPads – M5 and company

The iPad Pro is expected to arrive in October 2025, and will get the M5 chip for the first time. The less glamorous models, the iPad Air and the basic iPad, will arrive in spring 2026. The Air will jump to the M4, and the basic model will get a more powerful chip, probably something that smacks of the A-series that has stuck to the iPhones so far. All Apple products in 2025 - would not be complete without this product.

AirPods Max 2 – Apple's marathon

If you were hoping to replace your prestigious headpiece soon, you're in for a disappointment. The AirPods Max 2 aren't expected until 2027. Rumor has it they'll be lighter, which is nice—though by then fashion will have changed and it might be cool to walk around with a brick on your head again.

MacBook Pro and MacBook Air – M5 generation

For dessert: MacBooks. First up will be the 14- and 16-inch MacBook Pros with the M5 chip, likely in fall 2025. If they're late, we'll see them in early 2026. A MacBook Air with the same chip is expected in the first half of 2026, meaning both models could launch almost simultaneously. In short, laptops will once again be Apple's ticket to the world of professional dreams and empty savings accounts.


Apple, the master of shifting – all Apple products 2025

If we can deduct something from Apple, it's the time between announcement and actual release. Announcements fly like confetti, and products then roll out to market as slowly as Windows updates. But it's precisely this anticipation that gives Apple's story something magical—an almost religious tension where we ask ourselves every month, "Will it happen now?"

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