We're all familiar with automotive stars like the Ford F-150 and Toyota Camry, but in this list, we're going to look at the black sheep from the automotive stables of Lexus, BMW, Audi, and others that are struggling to find buyers this year.
Have you ever wondered which cars in 2024 are defying the winds of the automotive industry so unsuccessfully that they could be consigned to the archives of history by the end of the year? Well, here they are - cars that, despite the high-sounding names, glossy brochures and absurdly high prices, simply do not convince anyone. They are – worst selling cars. Don't be surprised to find BMW, Lexus and even some iconic Audi models on the list. Yes, you heard that right – even the automotive giants have their down days.
1. Hyundai Nexo – 89 units sold
If you are among those 89 Hyundai Nexa buyers this year, then congratulations! You've just joined the elite club of hydrogen SUV owners that almost no one wants. Why? Because it's only available in California, and few out there pull into a gas station that offers hydrogen. Now the only question is whether Hyundai will continue to persevere or will sooner or later consign this model to the relics of the future.
2. Toyota Mirai – 346 units sold
Another car powered by hydrogen. If your goal in life is to drive something that hardly ever sells, then the Toyota Mirai is perfect for you. The Mirai may be the car of the future, but that future is far from here, with sales figures more akin to an exclusive limited edition than mass production.
3. Fiat 500 – 439 units sold
City car lovers, welcome to the Fiat 500! But apparently city dwellers just don't want this small but cute car. It seems that retro charm and compact size are no longer enough to win the hearts of modern drivers. Cute but on the list – worst selling cars.
4. Genesis G90 – 1,017 units sold
The Genesis is a tie-dye Hyundai, but apparently this sophisticated sedan isn't garnering enough attention. Despite the renovation and all the glitz it offers, the sales figures show that people prefer traditional luxury brands. Another missed opportunity?
5. Audi A7 – 1,040 units sold
The Audi A7 is like that cousin who always dresses too smartly at family gatherings, but still isn't the center of attention. Beautifully designed, powerful and – apparently – completely neglected. The sales figures are as you would expect for a car that is beautiful but overlooked by buyers.
6. Lexus LC – 1,294 units sold
The Lexus LC, a sports coupe with a price tag that could put your life savings at risk. I know, driving it is like being at the center of the automotive universe, but unfortunately that universe is shrinking fast. Sales numbers for this luxury beauty are in freefall, which could mean it's about to be consigned to the history books at Lexus.
7. BMW XM – 1,385 units sold
When you think of the BMW XM, you imagine something exclusive, something that everyone should want to own. Well, no. In fact, the numbers are so low that it seems like BMW didn't even convince their own employees to buy this car. Oh, and the look is as if it would be designed by someone who managed to miss every design direction.
8. Mini Cooper 4-Door – 1,549 units sold
The Mini was once the king of the city streets, but now its 4-door model is barely a thing. Another car that is apparently only bought by a handful of loyal fans of the brand, while everyone else shakes their heads.
9. Subaru BRZ – 2,323 units sold
Sports cars aren't for everyone, but the Subaru BRZ should appeal to at least a few more enthusiasts. Unfortunately, that no longer seems to be the case. This little athlete has more than clearly lost its appeal in 2024. Perhaps buyers have finally realized that speed is not everything and that the sofas in the Subaru Outback are much more comfortable.
CONCLUSION: What's happening?
The 2024 list of worst-selling cars raises more questions than answers. Do we seriously doubt the future of hydrogen? Is luxury sinful? Or maybe buyers are just not that enamored with automotive glitz anymore? Either way, one thing's for sure: some of the cars on this list will change their fortunes soon—either with a new design, or simply disappear.
