Tesla's much-anticipated facelift of the Tesla Model 3 - 2024, known internally as the "Highland Project," is a real sensation in the auto industry and undoubtedly one of the most anticipated news of 2023. Recent reports from Chinese media houses dating back to early August reveal that the test production of the 3 Highland is already in full swing at Gigafactory Shanghai. Mass deliveries are expected to begin as early as October globally. Rumors are getting louder that it is the Tesla Model 3 that will bring a big price revolution and become a more affordable option for the wider market. So everything that is known about Tesla model 3 - 2024
Elon Musk with the price war in the last year, he made sure that they model 3 and Y established themselves as the best-selling cars in the world, and we believe that it will seriously continue this strategy in the future. This means that we expect even more availability of the Model 3 and price differentiation with the Model Y. According to some rumors coming out of China, the new Tesla Model 3 may be cheaper by up to 25%. In a way, it will fulfill Elon Musk's promise of a car that will cost around 30,000 euros/dollars and offer "500" kilometers of range. If we understand Tesla's strategy correctly, the company does not have time to develop the Tesla Model 2, which is expected to reach this price tag. This is also why he wants to make a revolution - i.e. a downward price jump with the Tesla Model 3. This is expected to become the best-selling car in the world in the future. This would give Tesla "cashflow" to develop and fill all other market niches. So everything that is known about the Tesla Model 3 - 2024
We imagine that this is exactly what Elon Musk demanded at the meeting
We imagine a scenario where at a meeting Elon Musk himself demanded 20% to reduce production costs, with the aim of improving the price competitiveness of the Model 3. A price of around 35,000 EUR or 35,000 USD could mean a turning point in the automotive industry, where all other electric cars would become completely uncompetitive. Such a price would not only lower the entry point for consumers looking to switch to electric mobility, but could also trigger an explosion in sales of the Tesla Model 3 car. In an era when the world is increasingly leaning towards sustainable solutions, such a strategic move could bring Tesla even greater market share and accelerated the transition to cleaner, electric transport options. This hypothetical move could set a new industry standard and force competitors to rethink their pricing strategies.
A fresh take on the classic model for revolution
The Highland 3 model has been in development for over a year. Tesla's Fremont, Northern California factory and Shanghai, China factory both contributed to the new design. The team of developers is mainly concerned with the optimization of work processes, the speed of production and the simplification of the vehicle and its components. Covert photos Tesla Model 3 – 2024 and Rumors, which have been circulating since last year, reveal a redesigned front end, new taillights, wheels, interior changes and other modern improvements that promise a new lease of life for all electric sedans.
Accessible and advanced
The estimated cost of the new Model 3, as reported by Chinese industry media source AutoHome on August 3, is around 200,000 yuan (about $27,811), making it an extremely affordable option compared to the current Model 3 and Model Y made in China. The new design will include a 66 kWh M3P battery.
Strategic moves in a competitive market
With the Model 3's basic design already six years old, Tesla is facing intense competition from other electric car manufacturers in China. The Highland Project (Tesla Model 3 – 2024), known since last November, aims to reduce the number of components and the complexity of the interior while improving features that Tesla customers value, such as the central touchscreen.
Companies such as BYD, Nio and XPeng are rapidly introducing competing electric sedans in China, and Tesla's move to refresh the Model 3 is seen as a strategic response to maintain its market position.
Another Tesla Model 3 'Highland' spotted again 👀: pic.twitter.com/IcZcue0b2R
— TeslaNorth.com (@RealTeslaNorth) August 6, 2023
Global impact and future expectations and indicators that something big is happening
The recent delay in the delivery date of Tesla's Model 3 in Europe, reported in early August, is also seen as a prelude to the facelift of the Model 3. Current delivery times for the various variants in the European market range from October to November 2023 and November to January 2024.
Rumors: Tesla's decision to stop production of the current version of the Model 3 sedan at its Shanghai factory on August 14 in preparation for the refreshed Highland version was confirmed by multiple media sources and Chris Zheng's social media posts. This represents an important milestone in the company's ongoing efforts to innovate and adapt.
RUMOR: Tesla's Highland project has initiated trial production w/ mass deliveries anticipated to start in September, earlier than originally expected. The project is highly confidential and the new vehicle is speculated to be approximately 200,000 RMB (~US$27,800). pic.twitter.com/TguNI268vr
— Teslaconomics (@Teslaconomics) August 3, 2023
When can we expect the Tesla Model 3 - 2024 on the world's roads
The Model 3 Highland represents Tesla's commitment to continuous improvement and innovation. By simplifying the manufacturing process and introducing fresh design elements, Tesla is positioning the Model 3 to remain a leader in the electric vehicle market. With trial production already underway and mass deliveries on the horizon, the mystery-shrouded Highland project, as noted by social media source teslashanghai, is poised to make a significant impact on the automotive industry, both in China and globally.
Footnote: This article is based on reports, rumors and information available as of the date of publication and is subject to change.
Tesla M3 Highland – Deliveries will start in Q4. Are you ready & curious?# Tesla $tsla #model3 1TP10Highland $f #nio #byd pic.twitter.com/oq96a5uKW1
— The Root Brands – Team Reset Yourself (@ArnoAspect) August 9, 2023
